7 years ago I read 7-day Startup and that book was literally the roadmap for me launching my first business. Since then, I've watched Dan exit his company WP Curve and set up Australia's fastest growing craft brewery.

Dan has grown multiple businesses without spending money on marketing. I wanted to dive into this to provide a different perspective - Dan's philosophy is one of building assets over time vs leads in the short term. Listen in to find out why your marketing should focus on long-term asset-building, rather than short term quick wins.