Saket Kapoor helms the Worldwide GTM Strategy at Citrix, a global cloud software and services company. With over 15 years of experience in setting up operations and strategy across multiple organizations, his focus lies in leading corporate growth initiatives and planning large-scale transformations in competitive markets.

This episode of the Go-To-Masters Show features Saket, where we discuss:

• The fundamental essence of GTM strategy
• Key focus areas for GTM Planning for 2024
• GTM strategies for channels and marketplaces
• Tips for setting up sales processes for GTM function

Connect with Saket Kapoor
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