AI isn’t arriving—it’s already here. But the firms that will benefit most aren’t the ones chasing the next headline—they’re the ones learning to apply the technology with strategy and intention. In this episode of The FutureProof Advisor, I explore how the narrative around AI is shifting—from abstract potential to practical, day-to-day impact. Whether it’s the way firms handle cybersecurity, how clients interpret AI-generated advice, or why most companies fail to get ROI from their AI investments, the gap between promise and real performance is narrowing fast.

The conversation focuses on how firms can move past experimentation and into transformation. That starts with rethinking workflows—not just adding tools to outdated systems. I share research on AI perception from the LEAP initiative, a breakdown of OpenAI’s new Atlas browser, and a lesson from cybersecurity that reinforces how these tools can either amplify risks or unlock resilience, depending on how you engage with them. The takeaway: true advantage comes not from the technology itself, but from how thoughtfully it’s embedded into your business.

This episode is about moving beyond reaction. It’s a framework for wealth managers and firm leaders who want to navigate the AI landscape with clarity, not noise. Because in a space where everyone’s “trying AI,” the differentiators will be integration, trust, and execution.