We hit record live from the floor at ISSA’s 2025 BusinessGrowth Strategies Conference in Chicago! In this special edition of HardRefresh, co-hosts Karina Neff and Caden Hutchens talkbusiness strategy, brand perception, and employee impact with special guestsfrom the field:

Alex Crowley, Vonachen Group

Brad Klein, Building Professionals of Texas

What’s better—unified brand strategy or specializedverticals? The answer might surprise you.

In This Episode:

Quick Control:

• Don’t miss CLX: Robotics & Automation on June 24
  Register here: https://us02web.zoom.us/meeting/register/zHuyXqp4Ta2DnqTveoB1tw#/registration

Clear Cache:

• Two truths and a lie: Legal surprises, drywall damage, andsports stadiums
• Vonachen Group’s journey from multi-brand fragmentation to a unified powerhouse across 14 states
• Why Brad built brands like EduClean and MediCleanunder one umbrella for sales psychology
• How verticals can boost perception and profits in cardealerships, churches, and medical spaces
• The key to growth: Focus, systems, and relationships—notjust charisma or cheap bids

💡 Hard Refresh is where the cleaning industry clears its cache—debunking bad tech habits, challenging tired narratives, and spotlighting operational excellence.

🎧 Subscribe & Follow HardRefresh on Spotify, YouTube, or wherever you get your podcasts.

Connect with the Hosts & Guests:Karina Neff – https://www.linkedin.com/in/karina-neff-01b0782a/Caden Hutchens – https://www.linkedin.com/in/caden-hutchens/Alex Crowley – https://www.linkedin.com/in/alex-crowley-14475798/Brad Klein – https://www.linkedin.com/in/brad-klein-c-b-s-e-2739b83/