Podcast Advertising Playbook

Scaling Smarter: The Next Phase of Podcast Advertising

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This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Eric Smith, President & COO of Incremental Media, to explore the evolution of podcast advertising and what’s next for the industry. With years of experience in media and a front-row seat to podcasting’s growth, Eric shares insights on the biggest shifts shaping the space and how advertisers can navigate the opportunities ahead.

In this episode, Heather and Eric discuss:

  • The journey of Incremental Media and how podcast advertising became a key focus.
  • The turning point when podcast ads proved to be a major force in media.
  • The most rewarding aspects of working in the podcast industry.
  • The biggest industry shifts that have influenced how advertisers approach podcasting.
  • Common mistakes brands make when entering the space—and how to avoid them.
  • How the industry can balance ad volume with a great listener experience.
  • What’s next for Incremental Media and the innovations shaping the future of podcast advertising.


    • If you want an inside look at the podcast ad industry from a seasoned expert, this episode is packed with valuable insights!

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    Podcast Advertising PlaybookBy Heather Osgood
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