March 12, 2025

Scaling Smarter: The Next Phase of Podcast Advertising

38 minutes

This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Eric Smith, President & COO of Incremental Media, to explore the evolution of podcast advertising and what’s next for the industry. With years of experience in media and a front-row seat to podcasting’s growth, Eric shares insights on the biggest shifts shaping the space and how advertisers can navigate the opportunities ahead.

In this episode, Heather and Eric discuss:

The journey of Incremental Media and how podcast advertising became a key focus.

The turning point when podcast ads proved to be a major force in media.

The most rewarding aspects of working in the podcast industry.

The biggest industry shifts that have influenced how advertisers approach podcasting.

Common mistakes brands make when entering the space—and how to avoid them.

How the industry can balance ad volume with a great listener experience.

What’s next for Incremental Media and the innovations shaping the future of podcast advertising.

If you want an inside look at the podcast ad industry from a seasoned expert, this episode is packed with valuable insights!

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