In 2024, Ryan Culp eliminated his two most profitable revenue streams and focused on a product generating just $40K year-to-date. Six months later, he hit $1.5M—exceeding all previous businesses combined. Now targeting $60M, Ryan demonstrates how impossible goals force innovation in seemingly unscalable industries through psychological flexibility and strategic focus.

In just 30 days with Scaling.com, John and Rachel Hartin boosted revenue 20%, cut unprofitable services, and streamlined their team. Now focused on acquiring commercial landscaping companies and high-value clients, they’ve simplified operations, reclaimed freedom with their first vacation in years, and set their sights on scaling 30X in three years.

Raleigh Norton interviews Dr. Benjamin Hardy about the Scaling framework and his decision to decline a co-authorship with Tony Robbins. Hardy shares insights on decision-making psychology in business, emphasizing the importance of aligning opportunities with core goals. He introduces a filtering framework to assess opportunities, highlighting the need for focus and simplicity to avoid distractions. The discussion underscores that true growth stems from pursuing high-value, aligned opportunities rather than seeking personal recognition.

Soaring from $25 million to $400 million in just 4 years, Founders Dr. Elaine and Nick Stageberg adopted a contrarian private equity model that has set them firmly on track to reaching $1 billion in assets under management.

Colt Flint, CEO and founder of Drip Swag, has transformed the custom-branded products company into a thriving business, achieving record sales of $500,000 in June, up from $90,000 the previous year. With a goal of reaching $30 million in three years and $100 million in sales, Colt emphasizes the importance of commitment and strategic decision-making.