In this episode of Tenacity with Sonia C., host Sonia Couto sits down with Adina Kroll, a business and Human Design coach who helps entrepreneurs grow sustainably, without burning themselves out.

Adina shares her unconventional journey from a small village in Germany to building a coaching business in the UK, including the moment she realized she was never meant for corporate life. What follows is a powerful conversation about alignment, burnout, identity, and redefining success on your own terms.

Together, Sonia and Adina unpack:

• Why entrepreneurship isn’t for everyone, and why that’s okay
• How Human Design helps founders understand how they’re wired to make decisions
• The hidden burnout patterns entrepreneurs normalize (skipping meals, sleep, and boundaries)
• Why mindset, identity, and belief systems directly cap income and growth
• How NLP (Neuro-Linguistic Programming) can rewire self-sabotage and imposter syndrome
• The difference between building a business that looks successful and one that feels sustainable

This episode is especially resonant for founders who:

• Feel overwhelmed, overworked, or quietly burned out
• Struggle with perfectionism, imposter syndrome, or “doing business the right way.”
• Wonder whether self-employment is actually aligned for them
• Want to scale without sacrificing health, relationships, or joy

Sonia guides the conversation with her signature clarity and grounded perspective, challenging the myth that entrepreneurship is the only path to fulfillment, while reinforcing the importance of self-awareness, values, and resilience.

If you’ve ever questioned whether you’re building your business for freedom or from pressure, this conversation will give you language and permission to choose differently.

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