The Digital Executive

Scaling Success in FinTech: Product Innovation, Client Retention, and Embracing Emerging Tech with Jina Choi | Ep 954


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In this episode of The Digital Executive, Brian Thomas interviews Jina Choi, Chief Product Officer at Kwillt and a seasoned fintech leader with over 20 years of experience. Jina discusses her approach to product development in both B2C and B2B environments, emphasizing the importance of understanding the unique needs of each audience. She shares her strategies for launching cutting-edge platforms on tight deadlines while ensuring product quality, innovation, and scalability.


Jina also highlights the critical role of client retention, the value of human connection in a tech-driven world, and her approach to integrating emerging technologies like AI and blockchain into product development. With insights into managing rapid growth and future-proofing digital platforms, Jina offers valuable advice for navigating the evolving fintech landscape.

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