AJ (Alykhan Jetha), CEO and CTO of Marketcircle, joins the Elixir Wizards to share his experience building and evolving Daylite, their award-winning CRM and business productivity app for Apple users. He details his experiences as a self-taught programmer and how Marketcircle has navigated pivots, challenges, and opportunities since its founding in 1999.

AJ explains why they migrated Daylite’s backend to Elixir, focusing on their sync engine, which demands high concurrency and fault tolerance. He highlights how Elixir has improved performance, reduced cloud costs, and simplified development with its approachable syntax and productive workflows.

The conversation also touches on the technical hurdles of deploying native apps for Apple devices and the potential for integrating new technologies like LiveView Native to streamline cross-platform development.

For technical founders, AJ emphasizes the importance of leveraging your strengths (“superpowers”), staying deeply connected to the development process, and finding stability in tools like Elixir amidst a rapidly evolving tech ecosystem. He also shares Marketcircle’s roadmap for migrating more customers to Elixir-powered systems and explores the potential for new features in their native apps.

Tune in for insights on building resilient systems, navigating technical and business challenges, and how Elixir is shaping Marketcircle’s future.

https://www.marketcircle.com/

Special Guest: Alykhan Jetha.