In this episode, host Teri Hoffman talks with David Grazio, co-founder and co-owner of Indirectly Inc., about how companies can grow smarter by building strategic partner channels instead of relying solely on direct sales. David shares insights from decades in technology marketing, explaining how the right partnerships can help businesses scale faster, expand into new markets, and create more sustainable growth. Their conversation also explores the importance of trusting your instincts, thinking creatively about go-to-market strategy, and recognizing opportunities others might overlook.

This show is brought to you by the Vibe Method. This is a process that we use and teach to help innovators and marketers nail a unique customer story, and prove it will sell, long before they ever build, launch, or scale.