Games Growth with Upptic

Scaling Web3 in 2024: Making the gamer the hero (with Honeyland)

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Learn how game developers are merging the best of web2 and web3 to create games that are fun and engaging in both traditional and innovative ways. Explore token utility within a game's economy – as well as the role of tokens in Web3 games more broadly. Understand how VC funding can impact game design and token utility.

Get insights on the role of DAOs – and whether they make sense for a business organization at all. Learn about how to utilize web2 growth strategies and target web2 audiences – and why pure web3 games simply can't grow the way that web2 games can.

Joining us is Corey Wright, CEO of Honeyland. A lifelong entrepreneur, he launched his first business in college – nearly 20 years ago – and has launched, scaled, and sold more than a half dozen businesses since. In 2021 Corey launched Hexagon Studios, a web3 gaming studio. Their first title, Honeyland, is in major app stores and is one of the top mobile games on Solana.

Takeaways

  • Products should build hype, hype should not build the product.
  • Integrating Web3 elements, such as a token economy, can enhance the gameplay experience and create new opportunities for player engagement.
  • The decision to include a token in a Web3 game should be based on the specific needs and goals of the game, rather than being a default requirement.
  • Token success requires three things: 1) A single token economy, 2) a fixed supply, and 3) deflationary direction.
  • User acquisition strategies for Web3 games may involve targeting a Web2 audience and leveraging traditional marketing channels.
  • True decentralization, for most projects, is unhealthy. DAOs have utility – but not as business organizations.
  • Many web3 companies are doubling risk by reinventing both game design and business structure at the same time.

    • Chapters

    • 00:00 – Opening remarks and guest intro
    • 02:20 – Frictionless Gaming: Merging mobile F2P with web3
    • 15:18 – Necessity by Design: Token utility in gaming
    • 23:00 – VC Funding: Token and game development impact
    • 26:50 – DAO Utility: Not for business
    • 28:45 – Sanity, Not Vanity: Scaling games sustainably
    • 39:11 – Closing remarks and sponsor message

      • Get more gaming insights at upptic.com!

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      Games Growth with UppticBy Upptic
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