Scaling isn’t just about numbers — it’s about balancing growth, systems, and self-care. For bookkeepers, accountants, and business owners, that often means pricing struggles, letting go of control, and creating boundaries that stick.

In this episode, I share how Dr Carol Dweck’s research on fixed vs growth mindset applies directly to business. A fixed mindset keeps us stuck in fear, while a growth mindset opens the door to confident pricing, effective delegation, and space to lead strategically.

You’ll walk away with practical tools to recognise where mindset may be holding you back — and how to shift it so you can scale with confidence while protecting your energy.

Mentioned in this episode:

• Dr Carol Dweck’s research on Fixed vs Growth Mindset
• Why pricing is more about belief than numbers
• The outsourcing dilemma — reframing control
• Shifting from doer to strategist
• Why boundaries fuel sustainable growth
• One action step to shift your mindset this week

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

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Have a question for the podcast? Email [email protected]