What if the moment you stopped hiding was the moment everything changed?

In this uplifting conversation with Personal Brand expert and 14x author Jane Anderson, we explore how personal brand, integrity, and courage can open doors — not just in business, but in life.

Jane was one of the first mentors who helped me see that being myself wasn’t too much — it was my greatest advantage. We talk about confidence, connection, and how to build a business that feels as good as it looks.

Mentioned in this episode:
• The one line that changed my life
• What real confidence looks like (and how to build it)
• The truth about social media and client loyalty
• Why who you surround yourself with matters most
• How integrity becomes your biggest influence

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

Tired, foggy, cranky — and told it’s “just menopause”? In this episode, I share how brain fog nearly derailed me, the turning point I found in functional medicine, and why you should never settle for “this is just how it is.”

Mentioned in this episode:

• Why it’s not always menopause
• Coping strategies that keep us stuck
• My eight-month transformation with functional medicine
• The lesson: never stop searching for answers
• An invitation to send your health questions for my upcoming guest doctor

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

If you’re not getting the response you want — from clients, team, or even loved ones — it’s not them, it’s how you’re communicating.

In this episode, I unpack one of my favourite NLP principles: communication is the response you get. You’ll hear why “they should just know” is a myth, how silence often gives permission, and why tricky conversations are where growth happens.

With stories from business and life (including our “Love Account”), you’ll leave with simple, practical ways to speak with clarity and kindness — and get better results everywhere.

Mentioned in this episode:

• The NLP principle: communication is the response you get
• Why “they should just know” keeps us stuck
• How silence sends the wrong signal
• Business and personal stories — from onboarding to a “Love Account”
• One action step to improve your communication this week

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

Scaling isn’t just about numbers — it’s about balancing growth, systems, and self-care. For bookkeepers, accountants, and business owners, that often means pricing struggles, letting go of control, and creating boundaries that stick.

In this episode, I share how Dr Carol Dweck’s research on fixed vs growth mindset applies directly to business. A fixed mindset keeps us stuck in fear, while a growth mindset opens the door to confident pricing, effective delegation, and space to lead strategically.

You’ll walk away with practical tools to recognise where mindset may be holding you back — and how to shift it so you can scale with confidence while protecting your energy.

Mentioned in this episode:

• Dr Carol Dweck’s research on Fixed vs Growth Mindset
• Why pricing is more about belief than numbers
• The outsourcing dilemma — reframing control
• Shifting from doer to strategist
• Why boundaries fuel sustainable growth
• One action step to shift your mindset this week

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

Most of us didn’t start our businesses thinking about marketing and sales. Our client base often grew organically — through referrals, word of mouth, or just showing up. But here’s the truth: relying solely on referrals can be risky. If they dry up, or the wrong types of clients come through, we’re left building a business by default rather than design.

In this episode, I share why marketing and sales aren’t dirty words, but essential tools for attracting the right clients — the ones who align with your goals and value your expertise. From clarifying your message using frameworks like StoryBrand, to showing up in the right networking rooms, to learning how to position yourself with intent — it’s about becoming strategic rather than leaving growth to chance.

And yes, you’ll also hear the story of how I ended up kissing Bruce Springsteen — and why that experience is the perfect metaphor for the power of clarity, courage, and putting yourself in the right place at the right time.

Mentioned in this episode:

• Why relying on referrals alone can put your business at risk
• How StoryBrand by Donald Miller helps you clarify your marketing message
• The difference between random networking and strategic networking
• A real-life story of bold belief (and a Bruce Springsteen kiss)
• One action step to help you attract the right clients with intent

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

Sometimes the thing that keeps us going isn’t stamina, skills, or even sheer grit — it’s belief.

In this episode, I share a story about rats (yes, real ones) that completely changed how I think about endurance, business, and why so many of us keep “swimming” even when we’re exhausted. You’ll hear how a 1950s experiment revealed the hidden power of belief, and how it shows up in the way we run our businesses and live our lives.

We’ll explore why some bookkeepers and accountants never feel like they can take a break, what happens when we finally shift our beliefs about rest and freedom, and why balance isn’t a luxury — it’s essential for long-term success.

Most importantly, you’ll walk away with a practical challenge: spotting where you’re still caught in “sink or swim” mode, and creating space for new beliefs that give you strength, balance, and freedom.

Mentioned in this episode:

• The Curt Richter rat experiment and its surprising lessons
• Why belief, not energy, determines endurance
• The dangers of “sink or swim” thinking in business
• A story of a bookkeeper who transformed her life by shifting beliefs
• One action step to help you reclaim balance and stop over-swimming

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

Even the smartest, most capable bookkeepers and accountants sometimes avoid their own numbers. Not because they’re lazy or bad with money — but because it feels uncomfortable to face the truth.

In this episode, we uncover the hidden habits that sabotage profit, from not tracking client profitability to skipping superannuation for ourselves. We’ll explore the money beliefs that keep us stuck, why our best clients often end up funding the worst ones, and how Morgan Housel’s The Psychology of Money sheds light on why we do it.

Most importantly, we’ll dive into simple, practical steps to rebuild safety with numbers — so you can finally stop avoiding and start taking back control.

Mentioned in this episode:

• Common money habits that quietly drain profit
• Why A-class clients shouldn’t be subsidising D-class ones
• The belief systems behind not paying ourselves super
• Insights from The Psychology of Money by Morgan Housel
• One small action you can take this week to shift your money fog

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

What makes someone walk away from a secure corporate career just before a global pandemic — and end up building a thriving bookkeeping firm almost by accident?

In this episode, I sit down with my very first guest, Mark Moore, to uncover the real story behind his leap from burnout in the hotel industry to building a bookkeeping business that not only survived COVID but grew because of it. From the challenges of raising a premature baby, to the reality of starting a business with almost no safety net, Mark shares the raw truth about resilience, risk-taking, and why belief matters more than the perfect plan.

Most importantly, you’ll hear how he built a business on values, freedom, and the kind of leadership that makes people actually want to stay — and why you don’t need to have it all figured out to take the first step.

Mentioned in this episode:

• Why leaving corporate security can sometimes be the safest choice
• How one government announcement (hello, JobKeeper) turned into a flood of clients overnight
• The “no dickhead policy” that changed how Mark chooses clients and team members
• Why building a business isn’t about data entry — it’s about people, values, and leadership
• The surprising purchase on his vision board that became a turning point (hint: it’s got two wheels)
• One piece of advice for bookkeepers who feel overwhelmed and stuck

Find out more about Mark's business, STE Financial: https://stefinancial.com.au/

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

“I’m just a bookkeeper.” It sounds harmless, but that one little word — just — can shape your entire business identity.

In this episode, I dig into how your self-image affects everything: your prices, your boundaries, your time freedom, and the calibre of clients you attract. We’ll look at how quietly self-worth shows up in business — and how it holds you back without you even realising.

I also share a powerful scene from The Perks of Being a Wallflower that shifted my thinking about worth, and how we accept in business what we think we deserve — not what we actually want.

This is a wake-up call to raise your standard, rewrite what’s possible, and stop playing small in a role that’s anything but “just.”

Mentioned in this episode:

• The Perks of Being a Wallflower: “We accept the love we think we deserve.”
• Common patterns from bookkeepers and small business owners
• How beliefs about worth show up in business, health, love, and time
• Practical reflection prompts and a journalling exercise to raise your standards

📝 Reflection Exercise: “What Have I Been Settling For?”

A guided journalling prompt to shift identity, pricing, and boundaries. Includes four steps:

1. Name it — Where have I been settling or shrinking?
2. Trace it back — Where did I learn that?
3. Reclaim the standard — What do I really want?
4. Embody it — What’s one small action I can take this week to raise my standard?

💭 Bonus prompt: What would change in my business if I stopped calling myself "just"?

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].

Confidence isn’t something you’re born with — it’s something you build. In this episode, I dive into the real roots of confidence, including the powerful moment in my childhood that shaped how I show up today… and why so many women still feel like outsiders in business and life.

We’ll unpack what confidence actually is (and isn’t), the role of failure, imposter syndrome, and why confidence grows not through thinking or perfection — but through doing. I also share insights from The Confidence Code and the research that proves what I’ve seen over and over in my coaching:

You’re not underqualified — you’re underestimating yourself.

If you’ve ever said, “I’m just not a confident person” — this episode will challenge that belief, and help you rewrite the story.

Mentioned in this episode:

• The Confidence Code by Katty Kay & Claire Shipman
• “Confidence is built through risk, not reflection.”
• Sharon’s first day of school on a remote outback sheep station
• Neural pathways — and how they relate to building confidence
• Why perfection kills confidence — and action builds it
• Listen to episode 1 to hear Sharon’s story about sheep standing at a tank that didn’t have water 

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Check out my FREE 5 Week Scale Plan so you can massively boost your bookkeeping practice in just 5 hours a week.
Connect with me on LinkedIn, Facebook.
Have a question for the podcast? Email [email protected].