We all say we want change.

More money.

More time.

More freedom.

Better health.

Holidays that actually happen.

A business that doesn’t rely on us being “on” all the time.

And yet… year after year, nothing really shifts.

In this episode, we unpack why — and it has nothing to do with laziness, lack of discipline, or motivation.

Instead, we dive into a simple but powerful framework that has shaped change theory for decades: The Formula for Change.

Once you understand it, you’ll stop beating yourself up for resisting change — and start working with your nervous system instead of against it.

In this episode, we cover:

• Why wanting change isn’t enough (and never has been)
• The real reason New Year’s resolutions quietly disappear by February
• The “danger zone” so many bookkeepers and accountants live in: tired but coping
• Why burnout often becomes the only trigger for real change
• The Formula for Change explained in human terms:
  • Dissatisfaction (honest, not dramatic)
  • Vision (clear, emotional, specific — not wishy-washy)
  • First Steps (small, safe, doable actions)
• Why vague hopes always lose to familiar discomfort
• How resistance actually works — and why it’s protection, not failure
• The sneaky ways resistance shows up: procrastination, busyness, perfectionism, “now’s not the right time”
• Why momentum comes from evidence, not motivation
• The exact questions to ask when you feel stuck instead of asking “What’s wrong with me?”

This episode is a reframing moment.

If you’ve been looping the same plans, the same frustrations, the same promises to yourself — this will help you see where the breakdown really is, and how to move forward without forcing, pushing, or burning out.

Because when dissatisfaction is honest, vision is vivid, and first steps are small enough — change stops being a battle.

It becomes the natural next move.

🎧 Listen now and start working with change instead of fighting it.

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

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