Research sounds like a boring word- something you did in high school or college. In this episode Heather discusses how to use research to up your sales game.

No one likes to be told no. No one likes rejection. In this episode Heather helps you take a ‘no’ and change it into something that can set you and your business up for success.

Worried that you don’t have enough money to market you product or service? Heather challenges listeners in this episode to do 5 things that will barely cost a dime.

How to Build Your Brand Through Relationships with Influencer Nitika Chopra.

Heather interviews packaging expert and Founder of Georgette Packaging, Sarah Landstreet. They will cover everything from finding the right packaging for your business to sustainability.

Sales & Marketing: A Love Story? In this episode Heather explores what happens when we don’t hold sales and marketing accountable for what they actually bring to the table.

The last in our three part series on Raising Money for your business. In this episode Heather talks about building a deck to show potential investors and how to build a data room. She also questions when and if some founders are actually ready to raise money.

More on raising money for your business including types of investments and how to ask friends and family for money.

It’s the word every entrepreneur dreads: Fundraising. How? Why? Who? How much? Over the next few episodes Heather will explore this topic, starting with the types of money available to businesses. If the lingo has ever confused you, you’ll want to make sure to tune in to this episode.

As a company you need to know who your competitors are and what they are doing. But what happens when you take it too far? We explore how copying your competition can ultimately take you out.