Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021. 

Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation.

In this episode you’ll learn:

• How Growth Buster creates their content calendar, including how far out it’s scheduled, how they mix-in evergreen content with topical content, and whether they take a quality or quantity approach to social posting.
• Why Vasa doesn’t buy into the traditional formula for measuring the effectiveness of social posts, and the alternative formula he uses as his gold standard.
• What kinds of social content are working the best in 2021? Hint: It’s not video.

Vasa Martinez is Founder of Growth Buster, a digital + retail marketing agency and CMO of Outer Aisle. 

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Links Mentioned

• Growth Buster
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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