In the immortal words of Mr Miyagi, "Walk right side, safe. Walk left side, safe. Walk middle ... sooner or later you get squish like grape." So why then do so many people and companies decide to go after the middle and what do they sacrifice or adapt to along the way?  Can you maintain that which made you successful if you decide to broaden your market? Come give a listen to what our guys think about the business case for and against scale.