In this episode of the One to Millions Entrepreneur podcast, I talk about the characteristics of a genius offer and how you can create them for your clients. After two decades of working with all sorts of businesses, I learned that the one key thing stopping them from growing is having the wrong offer.

An offer is what you provide your clients. It is not just about your website, your tagline, or the messages in your ads. It is the solution you provide for your clients to solve their problems. It is the experience they get when they do business with you.

An offer is what separates an average business from an exceptional business. Exceptional businesses have an exceptional offer. Their clients get results that are not provided by any other businesses in the market.

If you’re a business owner, I encourage you to ask yourself these questions. What are you currently offering for your clients? What is the solution that you are providing? Is your offer truly exceptional? It’s not just about crafting that offer. It’s also about how you provide that offer. Stop copying what everybody else is doing and start delivering that exceptional experience for your clients.

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