Hey friends! Welcome back to Simply Hooked: A Crochet Podcast!

Today, we’re diving into part two of my 8-part series on scaling my crochet business—and we’re tackling a game-changer: SEO. If you’ve ever uploaded a product to Etsy, your website, or Pinterest and wondered, Why isn’t anyone finding this?, this episode is for you!

For years, I ignored SEO, thinking I could just "make cute things" and people would find them. Spoiler: they didn’t. Once I got serious about growing my business, I took a deep dive into SEO—researching keywords, testing strategies, and completely revamping my product listings. And wow, did it make a difference!

In this episode, I break down how SEO actually works, simple strategies to get started, and why better SEO = more sales. I’ll share some of the biggest mistakes I made (like naming products with adorable but unsearchable titles) and the exact tools I use to optimize my listings—whether you sell on Etsy, Amazon, or your own website.

Trust me, SEO is a long game, but it’s so worth it. By implementing these changes, I saw my Etsy traffic jump from 1,800 visitors a year to over 26,000! 🚀

Your challenge this week? Pick one product and optimize it using the strategies we talk about today. Let’s make sure your beautiful handmade items actually get seen!

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🧶⁠FREE Donkey Crochet Pattern⁠⁠

🧶⁠⁠FREE Beginner's Crochet Starter Kit⁠⁠

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠