In this episode, we're talking all about one of the most important tools in your creative business—your email list. Social media is fun and flashy, but it’s not always reliable. Algorithms change, accounts get hacked, and posts can get buried. But your email list? That’s yours.

Today, I’m breaking down why building an email list is one of the smartest moves you can make as a maker or creative entrepreneur—and how it gives you a direct, personal way to connect with your audience anytime you want.

I’ll walk you through how to get people onto your list using a strong lead magnet (think: freebie your audience actually wants), and then how to nurture them with a simple trust-building funnel that leads naturally to sales. Let's turn your creativity into a connection that lasts.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

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