Future of Consumer Marketing

Scaling Zumper to 78M Annual Visitors w/ Anthemos Georgiades

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In this episode of The Future of Consumer Marketing, Brett speaks with Anthemos Georgiades, CEO and founder of Zumper, a rental platform that has raised over $180 million and transformed the way people find apartments. With roots in London and now fully American, Georgiades shares the gritty journey of building a marketplace startup in the competitive rental tech space, revealing candid insights about marketing, survival, and the evolving landscape of consumer acquisition.

Key Topics Discussed
  • Building a two-sided marketplace in the rental industry
  • Organic vs. paid marketing strategies
  • Surviving startup challenges during the 2021-2022 market downturn
  • The future of marketing in the age of generative AI
  • Content marketing as a growth strategy
  • Startup resilience and founder psychology

    • 00:00 - Intro and Company Background

    02:00 - Early Days of Zumper
    06:30 - Navigating the 2021-2022 Startup Challenges
    11:15 - AI's Impact on Marketing and SEO
    16:20 - Organic vs. Paid Marketing Strategies
    22:40 - Viral Marketing Tactics
    30:10 - Investor Relations and Company Growth
    37:50 - The Importance of Startup Creativity
    42:30 - Social Media and Content Marketing
    45:55 - Insights on Hiring CMOs
    47:00 - The Future of Consumer Marketing

    ...more
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    Future of Consumer MarketingBy The Global Talent Co.