When the Trojans rolled the horse into their city, they thought they were claiming the spoils of war. Instead, it was a hoax that eventually allowed the Greeks to sneak in and destroy their city.So, is a hoax a scam, or is it the other way around? Fortunately, Ian Keable stops by to sort it for us as we talk about the differences. His new book, The Century of Deception: The Birth of the Hoax in Eighteenth Century England, includes tales about Ben Franklin and a woman who gave birth to rabbits. It’s a hare-raising story, to be sure. Learn more about your ad choices. Visit megaphone.fm/adchoices