In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. 

We talk about:

• How technological and generational shifts have made the dominant marketing funnel redundant
• How to overcome the barrier of algorithms
• Why you should treat content formats as core brand resources 
• Plus, we look at best practices from the fashion and tech industries  

Hosts:

Konrad Olsson, Editor-in-Chief

Erik Olofsson Haavikko, Creative director,, 

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collaboration with the fashion tech startup Impulso.

The Digital Product Passport (DPP) represents retail’s most significant structural and data change since the barcode. In this conversation, we explore how fashion brands and retailers can navigate this disruption, the challenges of data-sharing, and the future of real-time connectivity in retail.

We speak with:

• David Thunmarker, Senior Advisor at Impulso
• Nayara Moia, Fashion Researcher

In this episode, we talk about:

• Key findings from the DPP for Fashion Retailers Report, including the state of data-sharing and technology adoption today.
• Why the lack of data in the fashion system is holding the industry back.
• How brands and retailers can prepare for the EU’s upcoming DPP regulations.

Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

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www.scandinavianmind.com/newsletters

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www.scandinavianmind.com/agency

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We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation startup that aims to create textile recycling on a global scale. 

Syre has captured the attention of the fashion and sustainability communities with its ambition to create recyclable polyester on a massive scale. Emma and Erik provide a behind-the-scenes look at how this innovation is set to transform the industry.

We speak with 

• Emma Stjernlöf, Chief Communications and People Officer at Syre
• Erik Lagerblad, Head of H&M Group Ventures.

In this conversation, we talk about:

• The origins of Syre’s recyclable polyester innovation.
• The concept of a “gigafactory” and its role in producing sustainable materials at scale.
• The importance of collaboration between fashion brands, material suppliers, and technology companies.
• H&M unique involvement and why they are betting so big on Syre

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

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We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world.

We talk about:

• How technology can elevate the design process
• How copyrighted designs become even more valuable in the face of technology
• Lessons learned from the music industry
• and take a look at how a Swedish startup is developing “a sustainable Shein”

We will hear from:

• Neil Lewty, Chief Creative Officer, J.Lindeberg
• Sofia Green, Director of Communications, Amuse
• Oscar Hafvenstein, co-founder and CEO of Co-X
• Amanda Thorén, CEO and co-founder, Bencha
• Maria Åkergren, Founder, 3Dear
• Simon Hjelte, CEO and co-founder, NOMS.

Host: 

Konrad Olsson, Editor-in-chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

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We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. 

Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston.

In this episode, we talk about:

• The role of resale, rental, and circular business models in reducing waste.
• Is secondhand fashion truly sustainable, or does it drive consumerism?
• How brands can navigate between genuine sustainable practices and greenwashing.
• The impact of EU legislation on fashion and its push for transparency and accountability.

Host: 

Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.

In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years go

We also talk about 

• The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.
• The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations
• The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.

We are speaking with:

• Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, Lindex
• Tina Lemke, Marketing Manager, OnceMore. 

In this episode, we talk about:

• Key lessons Lindex has learned from implementing circular practices
• How a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovation
• The shift from a top-down to a bottom-up approach in driving sustainable change 
• Advice for other fashion brands on scaling sustainable practices

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

We dive into the new frontier of fashion in digital worlds and gaming. 

We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany.

In this episode, we talk about:

• How Roblox has inspired a new generation of fashion consumers
• Why brands should pay attention to this growing cyberculture
• How to navigate micro trends in gaming and social media
• And we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress. 

Host: 

Konrad Olsson, Editor-in-chief 

Erik Olofsson Haavikko, Creative Director

Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together. 

We will hear from:

• Marie Busck, Chief Sustainability Officer, Danish Fashion & Textile
• Heidi Svane, Head of Digital, Lifestyle & Design Cluster

In this episode, we talk about:

• The new Danish action plan for textiles and its role in supporting industry transformation.
• The importance of system-wide collaboration to drive sustainable change in fashion.
• Securing financial and political support to back innovation and green public procurement.
• How Nordic fashion brands use transparency to build trust and win customers

Host:

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.

This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore.

We are speaking with:

• Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company Rester
• Åsa Alvhage, Sourcing Manager, OnceMore

In this episode, we talk about:

• The growing importance of textile sourcing ahead of the EU recycling mandate in 2025
• How the business of textile sourcing works
• How the collaboration between Rester and Oncemore started
• Tips for other industry players who want to get in on the action

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.