The Problem John Solves:
Most small business owners underprice, undersell, and undervalue their work—leaving profit and impact on the table.

🎧 In this episode of Knack 4 Business, host Bernie Franzgrote and co-host Wayne Pratt welcome John Gies, founder of Resonant Business Solutions, to dissect one of the most common hurdles holding businesses back: the scarcity mindset.

👉 What if your business isn’t about working harder—but messaging smarter, pricing for value, and knowing exactly who you're talking to?

John’s journey from corporate boardrooms to helping Main Street businesses thrive is full of powerful insights. Drawing from decades of experience coaching leaders across the globe, he explains how to create magnetic messaging, build scalable pricing models, and become the brand that customers instantly trust.

🎯 Key Topics Covered:

• Why small businesses stall—and how to restart growth
• Crafting a magnetic message that cuts through noise
• How to define and attract your ideal customer
• Real-world strategies for value-based pricing (yes, it works!)
• Designing offers that convert without sounding “salesy”
• Managing cash flow and building recurring revenue
• Turning transactional customers into long-term relationships
• Aligning your team with the “Three Conversations” framework
• Creating business systems for scale, succession, and exit

You’ll walk away with a clear understanding of:
✅ How to charge what you're worth
✅ The structure of an irresistible offer
✅ What market domination really means
✅ How to lead instead of manage

📢 Whether you’re launching, scaling, or prepping for sale—this is an episode to bookmark.

👤 Guest: John Gies

• 📧 [email protected]
• 🌐 resonantbusinesssolutions.com
• 💼 LinkedIn

🧠 Mentions & Acknowledgements:

• 🎙️ Carl Richards from Podcast Solutions Made Simple
• 🏠 Fred Crouch, host of Property Wizard Podcast
• 🤝 Jovan Strika from @Hive Coworking
• 💼 Melanie Webber – Invaluable business partner
• 🎧 Wayne Pratt – Co-host and coach at Motive8U Inc.
• 🎙️ Bernie Franzgrote – Host and strategic advisor

💡 Sponsors:

These companies get small business growth—and support this show:

🏘️ Property Wizard Podcast

Practical real estate insights for building long-term wealth in your business.

🌐 Notionhive

Get a website that actually works—for lead generation, visibility, and growth.

🤝 East Trade Winds

Join a powerful network of growth-minded entrepreneurs—free, curated, and productive.

📺 Watch on YouTube:

👉 Scarcity Mindset vs Growth Mindset | Watch Now

📬 Want to connect?

Send your feedback or questions to [email protected]
🌐 Visit our site: https://knack4business.com

🔗 Listen to more episodes: All Knack 4 Business Shows

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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