Small tweaks + big changes = lots of impact! Today, Alex (@AlexHormozi) talks about the 2 moments where he had to make a big decision in which one gain a lot of profit while the other…did not. It’s all about selling with conviction!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:19) - Sent mass letter: price increase for subscription with discount.

(5:07) - Offered 2 weeks free trial; ⅔ customers stayed after a month.

(7:05) - Higher value, higher price; lower value, no money.

(7:47) - 6 ways to increase LTV: price increase, cost decrease, upsells, cross-sells, downsells.

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