In this enlightening episode our host Sara Higgins sits down with Frances Shoemack, the visionary founder of Abel, a pioneering brand in the world of 100% natural perfumes.

Join us as we delve into the hidden dangers of petrochemicals and the widespread lack of awareness about toxins lurking in conventional fragrances. Frances shares her journey and the passionate ethos behind Abel, highlighting their commitment to sustainability and natural ingredients.

Discover the fascinating stories behind each fragrance in the Abel range, from the vibrant and uplifting "Laundry Day" to the intriguing and unique notes of "Cyan Nori." Frances explains how each scent is meticulously crafted using only the purest, plant-derived ingredients, setting Abel apart in a market saturated with synthetic options.

This episode is a must-listen for anyone interested in clean beauty, sustainability, and the transformative power of natural fragrances. Tune in to learn how Abel is redefining modern perfumery and inspiring positive change through conscious consumption and innovative scent-making.

Shop the full Abel range at Hana Shop here

Connect further with Abel:
- Website: https://nz.abelfragrance.com/
- Instagram: @abelfragrance

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