I am thrilled to bring you a new episode of Schmidt List featuring content marketing expert Sarah Panus! 🎧Highlights from the Episode:

1. Strategic Social Media: Focus on platforms where you can make the most impact instead of trying to be everywhere. Quality over quantity!
2. Content Patience: Allow your content six months to develop before evaluating its success. Metrics need time.
3. 3. Customer Focus: Prioritize your main customer segment, understand their needs, and build your story around solving their problems.
4. 4. StoryBrand Framework: Use the seven key questions to clarify your target audience and position your business as their guide.

1. 5. Three Pillars: Establish three storytelling pillars that align with your audience's interests, plus a "wild card" to stand out.

Extra Resources:

Connect with Sarah Panus on LinkedIn: https://www.linkedin.com/in/sarahpanus/


Visit Sarah’s site for more strategies and take the content quiz.  www.kindredspeak.com

QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.

https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Ready to unlock the full potential of your content strategy? Listen to the episode now!

There is too much Schmidt to List!
Check out https://www.kurtschmidt.me for more show info.   

Visit Kurt’s coaching site at https://schmidtconsulting.group  

Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter

New Book! https://www.amazon.com/dp/B0D2C61THR  
 
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Join us on the Schmidt List Podcast as host Kurt Schmidt sits down with Beth Elliott, the owner of Elberry Transformation Consultants, to dive deep into the world of AI in change management and its impact on organizations. 🎙️🤖

In this insightful episode, Kurt and Beth explore the rise of Artificial Intelligence (AI) and machine learning in the business landscape. They discuss how AI is being leveraged as a solution in change management, the importance of human-centered design in AI implementation, and the pivotal role of team collaboration and customer feedback.

🌟 **Key Topics Covered in This Episode:** -

The role of AI and machine learning in change management discussions - The need to consider the impact of AI on people and processes - The challenges of aligning perceptions and values surrounding AI - Using analog methods like online whiteboards for collaboration - The importance of front-end strategy and alignment among leaders - Steps to avoid a decision by committee approach - High-level strategy and iterative concept co-creation in highly regulated environments - The significance of cross-functional collaboration and breaking down silos - The benefits of getting direct customer feedback - Addressing broken systems and processes in digital transformation - The impact of social media on organizational processes and customer experience - The limitations of digital transformation and software adoption challenges - Best practices for effective communication and change management Beth shares her experiences of working with large organizations to foster cross-functional collaboration and identify complex business problems. From improving call times in a health insurance call center to cultivating storytellers within organizations, this episode is packed with practical insights and real-world examples.

💼 **About Our Guest:** Beth Elliott, owner of Elberry Transformation Consultants, specializes in innovation and transformation consulting. Her expertise lies in human-centered design, enterprise transformation strategy, and breaking down organizational silos to facilitate collaboration.

🔗 **Connect with Beth Elliott:**

• **Website:** www.ellberry.com  
• **LinkedIn:** https://www.linkedin.com/in/belliott17/ 

👂 **Don't Miss Out:**
If you’re interested in AI, change management, innovation, and transformation within organizations, this episode is a must-listen! Be sure to subscribe to the Schmidt List Podcast for more engaging discussions with industry experts.

There is too much Schmidt to List!
Check out https://www.kurtschmidt.me for more show info.   

Visit Kurt’s coaching site at https://schmidtconsulting.group  

Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
New Book! https://www.amazon.com/dp/B0D2C61THR  

Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

We're excited to present the latest episode of Schmidt List featuring the insightful Creg Schumann! This episode is packed with transformative ideas on embracing failure and the power of storytelling, which is crucial for any innovator.

Key Highlights:

- Learning from Failure: Creg discusses how accepting failure can drive success and innovation.
- Effective Storytelling: Discover the impact of making your customers the heroes of your business stories.
- Strategic Alignment: Learn how to align your strategy with your organization’s identity through empathy.
- Collaborative Innovation: Explore the benefits of multidisciplinary teams and pilot programs.
- Analog Approaches: Using simple tools like pen, paper, and whiteboards for effective communication.

Kurt Schmidt hints at a future book from Creg Schumann and recommends the white paper linked in the episode notes. Be sure to check it out! Connect with Creg on LinkedIn and join him at various meetups. Stay tuned for more thought-provoking episodes!

There is too much Schmidt to List!
Check out https://www.kurtschmidt.me for more show info.   

Visit Kurt’s coaching site at https://schmidtconsulting.group  

Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
 
New Book! https://www.amazon.com/dp/B0D2C61THR  
 
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We're back with another exciting episode of the Schmidt List! This week, we had the pleasure of hosting Benji Borner, a dynamic leader in technology and networking. If you're curious about how to build and leverage your network authentically, this is an episode you don’t want to miss.

Episode Highlights:

🔹 Innovative Practice Development:
Benji shares his journey of building a new practice that takes a fresh approach to technology leadership, emphasizing interim fractional advisory and solving business problems.

🔹 Networking Insights:
Learn about Benji’s transition from an introverted tech leader to a networking maven. He delves into the importance of having a mentor, being curious, and showing up authentically in every conversation.

🔹 Overcoming Challenges:
Benji opens up about the hurdles he faced when he transitioned from a CIO role and how he utilized his network to navigate his career path effectively.

🔹 Practical Tips:
Discover actionable advice on how to initiate meaningful conversations, the value of curiosity, and even some creative ways Benji prepared for networking meetings (hint: it involves his kids!).

Memorable Quote:
“People want to help. They've accepted the meeting. Getting over that mental hurdle is crucial. Show up authentically and stay curious.”

LinkedIn: https://www.linkedin.com/in/benji-borner/
Follow Ascendex Consulting on LinkedIn: https://www.linkedin.com/company/ascendexconsulting/
Ascendex Consulting: https://ascendexconsulting.com


There is too much Schmidt to List!
 
Check out https://www.kurtschmidt.me for more show info.   

Visit Kurt’s coaching site at https://schmidtconsulting.group  

Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
 
New Book! https://www.amazon.com/dp/B0D2C61THR  



Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

In our latest Schmidt List episode, we chatted with Gray MacKenzie, co-founder of Zen Pilot. If you’re aiming to elevate your agency’s operations, this is an episode you don’t want to miss! Here are some highlights:


Top Insights from Gray MacKenzie:

1. Essential Resources:
- 🌐 [ZenPilot.com](https://zenpilot.com) for services and consultations.
- 🔗 [Gray’s LinkedIn](https://linkedin.com/in/graymackenzie) for updates.
- 📺 [YouTube Channel](https://youtube.com/zenpilot) with 100+ tutorial videos.

2. Proven Engagement Process:
Zen Pilot starts with a two-week blueprint process, including a team benchmark survey and a thorough assessment of your project management infrastructure.

3. Scalable Packages:
Post-blueprint, they offer scalable engagement packages starting at $4K per month, tailored to maximize your ROI.

4. Achieving ROI:
Agencies can see potential profitability improvements of up to half a million dollars in the first year, with 30-40% of this realized within the same period.

5. Emphasis on Cultural Change:
Gray underscores the importance of team buy-in and cultural alignment to make new processes stick.

6. Addressing Operational Challenges:
From capacity management to forecasting, Zen Pilot provides strategic solutions to common agency hurdles.

7. Confidence in Pricing:
Gray offers practical advice on positioning and confidently raising your rates to reflect your expertise.


🔗 Quick Links:
There is too much Schmidt to List!
Check out https://www.kurtschmidt.me for more show info.   

Visit Kurt’s coaching site at https://schmidtconsulting.group  

Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
 
New Book! https://www.amazon.com/dp/B0D2C61THR  
 
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I'm thrilled to share our latest Schmidt List episode with the incredible Matt DeWolf from MK Quinn Media! 🎤 We delve into the world of podcasting and its immense value for businesses in content creation and strategy.

In this episode, we explore:

• -Integrating podcasting into a comprehensive content strategy.
• -The need for consistency and a personal touch in your content.
• -The numerous benefits of podcasting, from community building to revenue generation.

💡 3 Key Takeaways*:

- Consistency Matters: Use an editorial calendar to maintain regular and reliable content.
- Be Human: Relax and connect genuinely with your audience.
- Start Small: Don’t overcomplicate the technical side; begin with the basics and grow from there.

Discover how Matt has shifted from video to podcasting, boosting engagement and creating new opportunities, especially within the B2B space.

Visit Matt:

https://www.linkedin.com/in/mattsdewolf/
https://www.mkquinnmedia.com/

There is too much Schmidt to List!
 
Check out https://www.kurtschmidt.me for more show info.   

Visit Kurt’s coaching site at https://schmidtconsulting.group  

Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
 
New Book! https://www.amazon.com/dp/B0D2C61THR  
 
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🔒 Welcome to another insightful episode of the Schmidt List Podcast! In this episode, host Kurt Schmidt sits down with Chris Cathers, co-founder of Octelient, a Twin Cities-based cybersecurity firm. They dive deep into the intricacies of balancing security and productivity in business environments. If you are a business owner, entrepreneur, or someone interested in information security, this podcast episode is packed with valuable insights and practical advice. 💼

Key Takeaways:

1. 1. Security in Business: Chris Cathers discusses the importance of having a robust security strategy for businesses of all sizes. Learn how to manage cyber risks effectively.
2. 2. Balancing Productivity and Security: Gain insights on how to strike the right balance between keeping your business secure and maintaining high productivity levels.
3. 3. Incident Response: Understand the importance of having a well-thought-out incident response plan and clear communication strategies within your organization.
4. 4. Common Security Mistakes: Identify and rectify common security mistakes that could put your business at risk.
5. 5. Role of AI in Security: Explore the growing role of Artificial Intelligence and Machine Learning in cybersecurity.
6. 6. Virtual CISO and Security Advisors: Discover how hiring a Virtual Chief Information Security Officer (CISO) or a cybersecurity advisor can help small and medium-sized businesses.

Topics Covered:

- Fundamentals of information security
- Security for manufacturing, SaaS organizations, and law firms
- Why communication is crucial in security strategies
- Prevention vs. Detection in cybersecurity 
- Managed detection and response (MDR)
- Common misconfigurations and how to avoid them
- Importance of data backups and recovery plans
- Effective internal communication strategies during a security breach
- How to get started with security auditing
- Impact of AI on cybersecurity
- Proactive vs. Reactive security measures
- Importance of multifactor authentication (MFA)

Chris Cathers is the co-founder of Octelient, a cybersecurity firm dedicated to helping organizations that are often underserved in the market when it comes to security. With his extensive experience in the field, Chris provides valuable insights into how businesses can protect themselves from cyber threats while maintaining productivity.

Follow Chris Cathers and Octelient:
- LinkedIn: [LinkedIn Profile](https://www.linkedin.com/in/chriscathers/)
- Octelient Website: [Octelient.com](https://www.octelient.com)

There is too much Schmidt to List!
Check out https://www.kurtschmidt.me for more show info.   
Visit Kurt’s coaching site at https://schmidtconsulting.group  
Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
 
New Book! https://www.amazon.com/dp/B0D2C61THR  


Follow us on all the things! https://twitter.com/Schmidt_List https://www.instagram.com/schmidtlistpodcast/  https://www.facebook.com/schmidtlist/  https://www.youtube.com/c/SchmidtList

Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

🚀 Excited to share the latest episode of Schmidt List featuring the incredible Anais Wittrock-Roske! 📈 From her inspiring journey from nursing to UX design, the episode is packed with insights and inspiration for anyone looking to make a significant career transition.

📌 Key Takeaways:

• Embrace Career Shifts with Courage: Anais shares her journey from nursing to UX design, highlighting the importance of betting on yourself and diving in fully to new career paths.
  
  
• The Power of Storytelling in Design: Successful UX work isn't just about the technical skills—it's about being a compelling storyteller who can rally diverse teams behind a shared vision.
• Balancing Fundamentals and Innovation: Staying grounded in the basics while keeping an eye on emerging technologies can lead to more thoughtful and impactful design solutions.

Anais also talks about the valuable work done by UXP Minnesota, a fantastic resource for anyone in the UX field looking to grow and connect with like-minded professionals. 🌟

🔗 Tune in to the full episode to get inspired and learn how to drive your career forward with purpose and creativity. And don't forget to check out UXP Minnesota (uxpamn.org) if you're interested in leveling up your UX game.


There is too much Schmidt to List!
Check out https://www.kurtschmidt.me for more show info.   

Visit Kurt’s coaching site at https://schmidtconsulting.group  

Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader. https://bit.ly/RoadMapNewsletter
 
New Book! https://www.amazon.com/dp/B0D2C61THR  
 
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In this episode, hosts Kurt Schmidt and Nate Tower dive into the strategic use of AI tools in the workplace. Nate Tower, President of Perrill, a digital marketing agency, explains how AI can boost productivity and support strategic projects while preserving human creativity.

Key Topics:
- Intentional AI Adoption: Integrating AI tools methodically and purposefully.
- Evaluating ROI: Ensuring AI implementation leads to meaningful work and time savings.
- AI in Digital Marketing: Benefits for SEO, ads management, social media, and content marketing.
- Regulated Industries: Handling AI use in finance and healthcare.
- Client Reactions: Varied client perspectives on AI use.

Why Listen?
- AI Automation: Automate tasks like alt text for images and meta descriptions, boosting efficiency.
- Focus on Creative Work: AI frees time for strategic and creative tasks.
- Internal AI Teams**: The role of internal teams in evaluating AI tools.
- Employee Perspectives: Stories of employees shifting from AI skepticism to AI use.

Episode Highlights:
- AI in MSAs: Handling AI use in contracts.
- Efficient AI Use: Streamlining processes with AI tools.
- Client Interactions: Different client reactions to AI.
- Professional Networks: Using LinkedIn and Slack for AI trend updates.
- Hands-on AI: Learning through personal experience with AI tools.

Tune to Schmidt List to learn how intentional AI can transform your organization through enhanced productivity and digital innovation!

---

Nate on LinkedIn - https://www.linkedin.com/in/nate-tower/
Perrill - https://www.perrill.com/

---

There is too much Schmidt to List!

Check out https://www.kurtschmidt.me for more show info. 
 
Visit Kurt’s coaching site at https://schmidtconsulting.group
 
Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader.  https://bit.ly/RoadMapNewsletter

New Book! https://www.amazon.com/dp/B0D2C61THR  

Follow us on all the things! 
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Explore branding complexities with Brad Flowers, co-founder of Bullhorn, on this compelling episode of the Schmidt List Podcast. Discover the transformative impact of digital innovation and AI on brand naming strategies.

Brad discusses the evolution from domain-driven naming to the creative freedoms introduced by new domain extensions and social media influences.

In this episode, we learn how generative AI reshapes the art of naming in branding, enhances traditional processes with innovative tools for generating names, and ensures legal compliance.

Highlights include:
- Evolving branding practices with digital and social media influences.
- Differences in naming strategies between B2B and B2C markets.
- Practical uses of AI in brand strategy and name generation.
- Insights into contemporary challenges in brand naming.

Subscribe for more insights, and hit the bell for notifications. Check the description for links to Brad's work and book, "The Naming Book."

🔗 Useful Links:
- Bullhorn Creative: bullhorncreative.com
- Buy "The Naming Book":https://amzn.to/3R2JiQN
📩 Contact Brad Flowers: [email protected]
Follow Bullhorn Creative: @BullhornCreative

Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.