The Core (Consistently Optimizing Real Energy) Five as the men of SoM like to call it are – Live, Love, Learn, Lead, and Legacy.  These five key pillars are the heartbeat of the SoM Culture.  In this Episode, Cole invites you into a behind the scenes look of what really goes on in SoM on […]

Vacation mindset is real. It sends men for one hell of a feedback loop and oftentimes looks a lot like summer. Each season has a different meaning: Spring – A time where everything is blooming. Summer – A time where vacation mindset kicks in. Fall – A time where the leaves change colors and they […]

You can do it in your sleep takes on a whole new meaning when you actually try…to perform a task half asleep. Cole has been training for over 2 years now to set the world-record for most Murphs in under 24 hours.  Periodically he will challenge himself to test his why.   Just recently he did […]

If you walk around SoM Headquarters long enough you will hear guys say, “meow, meow” to each other.  In fact, you might even earn a patch that has “meow, meow” on it. It is to remind you to focus on the hard and the things that matter most…and when you don’t do what is hard, […]

So you want to be successful? Simply do the shit others are not willing to do.  That is the Ethos of Cole and the Ethos of men who are setting the world on fire. In this episode Cole takes you through his time honored principles of waking up before 5 a.m., cold therapy, silence, meditation, […]

The second paragraph of the School of Man Ethos calls for you “To be the hero and father your children need.” But the reality is, we as men are battling with the addiction to distraction, e-mails, deadlines, growing a business, and putting food on the table.  All of the sudden we look up and the […]

“The reasonable man adapts to the world.  The unreasonable man makes the world adapt to him.” – George Bernard Shaw Cole is back with a power packed episode.  He takes you on a recent journey and adventure of his where he ran through the lightening, rain, and thunder to get to his destination.  One minute […]

Everyone has a plan until you are punched in the mouth and then you find out who you are at the core. When the fight starts, men typically fall to the lowest level of their training and in today’s world where 99% of men are average, training is poor. In this episode explore WHY it […]

Cole is joined by Bobby Baldwin to share his story of redemption and rebirth today. Bobby wasn’t raised under the easiest circumstances, which led him to battle addiction throughout his young life. Despite the adversity he faced, Bobby was able to realize that life is happening for him, not to him, and change his life […]

Cole is approaching this episode like a therapy session by opening up and talking about where he’s been. Before the beginning of the year, one small hurdle happened within his family. Little did he know that this “small hurdle” would have a domino effect over the next month of his and his family’s life. It’s […]