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If we’re going to be in media for the next 10 years, we need to understand how to give people what they want. Find out where the gaps are. Define the problem. Test a solution. Make it valuable. If you're not serving a need out there, what's the point?
Hosted by Alan Soon and Rishad Patel, and produced by the nice folks at Lawson Media.
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This is the Golden Age of media. You're able to move quickly and cheaply, often by using the phone in your pocket — and that means you won't need a ton of cash to start.
In our first Foundation lesson, we explain how to think about putting all of this together. Hint: Start with your user's need.
Hosted by Alan Soon and Rishad Patel, and produced by the nice folks at Lawson Media.
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