122. Sciatica with a Side of Personal Branding with Tom Jesson

On this episode of the Healthcare Education Transformation, we speak with Tom Jesson who shares his thoughts on patient education and the importance of clear communication. He emphasizes the need to avoid using jargon or complicated language with patients, while also acknowledging their ability to understand what's being said. He also shares his experience of becoming an expert in a specific area of practice and offers advice on finding one's own "zone of genius." Finally, as a slight tangent the importance of building an email list as a marketing tool is discussed, as it is seen as the most reliable way to connect with potential clients in the long term. Overall, this podcast offers valuable insights for anyone interested in healthcare or personal branding.

Tom Jesson is a physiotherapist who researches and writes about lumbar radicular pain (sciatica) and cauda equina syndrome (a condition that’s similar to sciatica but involves damage to more nerves). His long term goal is to create the best educational resources about lumbar nerve root pain. He hopes that when the average person who gets spine-related leg pain sees a physio, a chiropractor or a doctor, that person will get better care because of his work.

Feel free to reach out to Tom on twitter and his website:

https://twitter.com/thomas_jesson

www.tomjesson.com

Dr F Scott Feil is a husband, a father, a physical therapist, a professor, and most recently an Amazon best-selling author. F Scott is also a business coach and mentor despite starting his journey as an English major before landing as a Physical Therapist. He is one of the creators and co-hosts of the Healthcare Education Transformation Podcast which aims to break down the silos between healthcare professions in an attempt to find best practices in teaching and learning throughout healthcare academia.

Special thanks to both our sponsors, The NPTE Final Frontier, and Varela Financial!

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For more information on how we can optimize and standardize healthcare education and delivery, subscribe to the Healthcare Education Transformation Podcast on Apple Podcasts or wherever you listen to podcasts.