With over 20 years of sales, marketing, management and consulting expertise, Scot MacTaggart was the perfect fit for the Selling Through Partnering Skills podcast. We discuss how partnering skills contribute to maximising potential in business, with notable points including: - ROI: 'Return on Ideas' - Let's learn from Millennial and Gen Z - Your customer should be skeptical Connect with Scot on LinkedIn, and contact your host, Fred Copestake, at https://linktr.ee/fredcopestake.