From an early age, today's guest realized he had a desire to do marketing. But not just a particular kind. It was more about mastering the craft of marketing. Different companies, different media and wildly different products, Scot Safon has learned marketing at a high level in a way that helps him help ANY company. We talk about how technology has changed the overall look and feel of marketing, and how the ever-elusive Word of Mouth is more attainable now than ever... as long as you can wield today's data properly. What's the Elite Marketing Tip that Scot has for you today? Find out in this episode. Here we go.