These days, you NEED to master omnichannel…

But many brands go wrong in their approach…

The thing is, being a leader in physical retail doesn’t guarantee online success.

You need to understand the customer’s path to purchase in the digital world so you can optimize for maximum sales.

Scott Benedict of digital commerce company WhyteSpyder is here to break down best practices for omnichannel.

We’ll also cover:

• How brands are adapting to the new challenges of the digital world
• What brands get wrong about omnichannel
• How eCommerce has changed over the years
• Strategies for utilizing consumer data
• And more