Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine talked about why user-empowerment is the key trend in business, and the ways marketers are adapting to it, including the rise of branded entertainment.

Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison &amp; Vine talked about why user-empowerment is the key trend in business, and the ways marketers are adapting to it, including the rise of branded entertainment.

Scott Donaton, "Lost Control: Marketing in the Age of Consumer Empowerment"

Featuring a wide assortment of interviews and event archives, the MIT Comparative Media Studies/Writing podcast features the best of our field's critical analysis, collaborative research, and design -- all across a variety of media arts, forms, and practices.

You can learn more about us, including info about our faculty and academic programs and how to join us in person for events, at cmsw.mit.edu.

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Featuring a wide assortment of interviews and event archives, the MIT Comparative Media Studies/Writing podcast features the best of our field's critical analysis, collaborative research, and design -- all across a variety of media arts, forms, and practices. You can learn more about us, including info about our faculty and academic programs and how to join us in person for events, at cmsw.mit.edu.

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Scott Donaton, "Lost Control: Marketing in the Age of Consumer Empowerment"

Scott Donaton, "Lost Control: Marketing in the Age of Consumer Empowerment"

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