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Scott Doyle: Email Marketing Expert: Why Most Lead Lists Fail Before They Even Start!
In this episode of E-Coffee with Experts, our host Victor sits down with Scott Doyle, Managing Director & Co-founder of The List Warehouse and a true pro in lead generation and list building.
With over 20 years in the game, Scott breaks down how the massive $50B data industry really works, and why so many marketers still get it wrong.
He shares why buying cheap lists is a losing game, how top brands like Cirque du Soleil approach lead generation, and what it really takes to build lists that convert. We also dive into how Scott uses AI to predict customer behavior, boost email deliverability, and improve campaign performance.
You’ll learn why the classic 7-touch rule still works, how to segment your lists for better ROI, and why personalized, human-first marketing matters more than ever in today’s AI-driven world. If you’re serious about SEO, lead generation, or scaling smarter, this one’s for you.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 02:57: Introduction
02:57 - 05:56: How Scott Doyle got into the $50B list industry
05:56 - 08:46: How to stay relevant in a changing marketing world
08:46 - 11:55: Why building relationships beats one-off sales
11:55 - 14:57: Smarter segmentation = better ROI (here’s how)
14:57 - 17:46: How many touches? Why multi-touch campaigns win
17:46 - 21:07: Email marketing is not dead — here’s what works
21:07 - 23:54: Biggest myths about email deliverability (debunked)
23:54 - 27:13: How AI is changing list building & lead gen
27:13 - 30:04: What Scott wishes he could build next
30:04 - 32:02: Why human connection still drives sales in 2025
32:02 - 34:14: How top brands like Cirque du Soleil build their lists
34:14 - 36:05: How Scott sources lists from 6–12 data vendors
36:05 - 38:20: The 7-touch rule: Does it still work today?
38:20 - 39:09: Final takeaway: Why integrity still wins in sales
https://www.linkedin.com/in/scott-c-doyle-direct-marketing-expert-37797629
thelistwarehouse.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, our host Victor sits down with Scott Doyle, Managing Director & Co-founder of The List Warehouse and a true pro in lead generation and list building.
With over 20 years in the game, Scott breaks down how the massive $50B data industry really works, and why so many marketers still get it wrong.
He shares why buying cheap lists is a losing game, how top brands like Cirque du Soleil approach lead generation, and what it really takes to build lists that convert. We also dive into how Scott uses AI to predict customer behavior, boost email deliverability, and improve campaign performance.
You’ll learn why the classic 7-touch rule still works, how to segment your lists for better ROI, and why personalized, human-first marketing matters more than ever in today’s AI-driven world. If you’re serious about SEO, lead generation, or scaling smarter, this one’s for you.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 02:57: Introduction
02:57 - 05:56: How Scott Doyle got into the $50B list industry
05:56 - 08:46: How to stay relevant in a changing marketing world
08:46 - 11:55: Why building relationships beats one-off sales
11:55 - 14:57: Smarter segmentation = better ROI (here’s how)
14:57 - 17:46: How many touches? Why multi-touch campaigns win
17:46 - 21:07: Email marketing is not dead — here’s what works
21:07 - 23:54: Biggest myths about email deliverability (debunked)
23:54 - 27:13: How AI is changing list building & lead gen
27:13 - 30:04: What Scott wishes he could build next
30:04 - 32:02: Why human connection still drives sales in 2025
32:02 - 34:14: How top brands like Cirque du Soleil build their lists
34:14 - 36:05: How Scott sources lists from 6–12 data vendors
36:05 - 38:20: The 7-touch rule: Does it still work today?
38:20 - 39:09: Final takeaway: Why integrity still wins in sales
https://www.linkedin.com/in/scott-c-doyle-direct-marketing-expert-37797629
thelistwarehouse.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]