In this episode of Uprising!!!by Scott Goodson, we interview Barbara Lippert about the Donald Trump movement. She has been covering brands, advertising, and media for more than 30 years. Her speciality is interpreting brands. She is legendary and if you Google her you will find that she has written, blogged and spoken about everything from Super Bowl ads to major marketing strategies. She is obsessed about the thinking behind brands. Scott Goodson asks Barbara about the success of Donald Trump, the brand, and how he spread his movement across America in this election year. For more ideas on Uprising and movements, cultural movements and movement marketing,
follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book Uprising: how to build a brand and change the world by sparking cultural movements. Scott has helped create some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.