#174 Scott Goodstein is the Founder and Chief Messaging Strategist at CatalystCampaigns. In other words, he builds stories that connect and move people to action.

Want proof? Check out this story.

Players in The National Women's Soccer League needed help.

The average pay for players was a staggering $22K a year. Let's pause there. Some of the best athletes in the world were scratching just to get by.

They were juggling 3–5 side jobs that included:

• Donating plasma between practices

• Driving DoorDash while signing autographs

• Living in group housing while training for the Olympics

All while trying to compete at the highest level. $22K per year!!

Goodstein listened to the players and reframed the fight. Instead of debating salaries and incremental increases – the story became: "No More Side Hustles."

The narrative exploded. Coverage jumped from soccer blogs into the New York Times, Bloomberg, NBC, WSJ. Fans rallied. A nonprofit, Support the Players, was spun up to channel donations.

The result? Well – that's what you'll find out when you have a listen.

Scott's a cool dude so connect with him here: https://www.linkedin.com/in/scottgoodstein/ or here: https://catalystcampaigns.com/contact/

And if you like to hear more from Scott -- check out episode 10!

Connect with Pat here: [email protected]

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