In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory -  growth of the influencer marketing industry, social commerce and influencers as retailers and how the UK Government regulators are investigating and have started warning influencers on disclosing paid endorsements.