Influencer Marketing in the Frame

Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand  Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In this podcast she chats with Patrick Whitnall, AiMCO’s Deputy Chair, about the impact of COVID-19 on her brand and business, the learnings along the way, how she aims to always deliver the ‘cherry on top’, working with brands and the importance of ad disclosure. 

In  this episode of AiMCO's In The Frame podcast, our host, Patrick Whitnall, AiMCO Deputy Chair chatted with the team from  L’Oréal ANZ,  Emma Williamson, Director of Customer Experience  and Jenna Adamson  who is Legal Counsel on why they are on board with AiMCO why influencers are integral to their marketing mix and where the industry is heading  in terms of transparency. 

In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory -  growth of the influencer marketing industry, social commerce and influencers as retailers and how the UK Government regulators are investigating and have started warning influencers on disclosing paid endorsements.

Patrick Whitnall, AiMCO Deputy Chair, chats with the UK based influencer marketing pioneer and talent manager Dominic Smales, Founder and former CEO of the global digital talent management firm Gleam Futures. Smales pioneered digital-first talent and was a key architect of the careers and brand development of several of YouTube‘s earliest stars. He tells us his thoughts on what’s next and how he’s launched a new venture, the Glo Project, supporting and developing subscription platform creators. 

There have been many benefits to society from the global online search behemoth Google and the Facebook social media platforms, but there's also dark side – everything from consumer data privacy issues, fake news and political interference, to advertising market dominance issues. 

The Australian Competition and Consumer Commission (ACCC) investigated these issues in the Digital Platforms Enquiry and have delivered a range of recommendations since 2019. The  far-reaching effects will impact publishing, marketing, the advertising industry as well as influencers and creators. In this podcast Stephen von Muenster, a lawyer who is a founding member of AiMCO specialising in media and marketing, helps unravel some of the details.