<p>Join Scott Rackham (professor at BYU and CMO of Sensapure Flavors and Dyad labs) and Spencer McWilliams as they enter the world of branding. Scott discusses his experiences in brand management and the power that branding has in marketing. </p>

Join Scott Rackham (professor at BYU and CMO of Sensapure Flavors and Dyad labs) and Spencer McWilliams as they enter the world of branding. Scott discusses his experiences in brand management and the power that branding has in marketing.

Scott Rackham on Branding

The only true way to be successful, is to follow your personal definition of success. Measuring Success Right—a podcast for students by students—highlights professional, faculty, and exceptional student stories along with their definition of success. 

This is the official podcast of the Marriott Student Review. Our motto is to "connect the leaders of tomorrow with the issues of today."

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The only true way to be successful, is to follow your personal definition of success. Measuring Success Right—a podcast for students by students—highlights professional, faculty, and exceptional student stories along with their definition of success. This is the official podcast of the Marriott Student Review. Our motto is to "connect the leaders of tomorrow with the issues of today."

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Scott Rackham on Branding

Scott Rackham on Branding

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