Scott Savin is the CEO of Magic City Fronton in Miami. The man responsible for a project that is now in its seventh year and, judging by the latest news, it looks like it's going to be around for a while.

 What this man has done is something worthy of study. From an obsolete industry like traditional jai-alai in the United States, through reinvention he has put a product back in the showcase. We are talking about short court jai-alai with a different format, and despite initial difficulties, it is rebounding and consolidating. 

Magic City has reached an agreement with the Seminole Indians so that the competition, which is played in the fronton, can have access to the Hard Rock platform in Florida. A turning point in the economic future for the interests of the company led by Scott Savin. 

In the early days, he recruited former athletes from other disciplines and trained them to become professional jai-alai players. Season after season, the level of play has risen as it recruited higher level players. 

By 2026, he plans to include female jai-alai players and add them to the roster.

Scott Savin hopes that some of the global platforms such as Netflix, Amazon or Youtube will set their eyes on jai-alai to give it an unimaginable dimension.