ALL THINGS CONSIDERED FRANCHISING with Scotty Milas

On today’s episode, Scotty Milas, franchise coach and podcast host, speaks with Jamie Lavigne, the Vice-President of Resting
Rainbow Pet Memorial and Cremation. Scotty considers her one of the most exciting and
talented people today in the world of franchising and franchise development.

Jamie begins by saying that she was previously involved with a different brand but felt the time
to change had arrived, so she jumped on it...with amazing results. Jamie explains, “When I
began with Resting Rainbow, it really kind of blew my mind. The first half of 2023, just for the
first six months of this year, they did $138,983 in EBITDA (Earnings Before Interest, Taxes, and
Amortization.) That's just for six months.”

Scotty asks Jamie why she feels this brand has been as successful as it has been. Jamie replies,
“I think one of the biggest things is that it is needs based. There's barely any selling that has to
be done. It's kind of a field of dream situation, right? If you build it, they will come. That's it.
Hands down, the most important thing about this brand, outside of the passion of it, is that
there is barely any competition.”

Finally, Scotty asks Jamie what kind of an audience she is looking for. Jamie first states that,
“Over 70% of all households in the United States have pets. Therefore, she feels that her target
audience is veterinarians and other pet professionals who work closely with pet rescues and the
ASPCA.

Scotty Milas can be reached at [email protected] and at (860)751-9126.
Jamie Lavigne can be reached on LinkedIn: linkedin.com/in/jamieleelavigne

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#restingrainbowpetmemorialandcremation #passionateindustry #semiabsenteeownership