In this episode of Scrappy Startups, host Bill Ruh interviews Peyton Hueler and Jake Aaberg, the founder and an early employee of 406 Agave, a tequila company based in Montana. They discuss the journey of starting a business from scratch, the challenges faced in the liquor industry, the importance of company culture, and the strategic growth plans for the future. The conversation highlights the entrepreneurial spirit, the significance of cash flow, and the lessons learned along the way.

• Curiosity is essential for entrepreneurs.
• Every startup requires a pivot to succeed.
• Trust your instincts in business decisions.
• Building a fun company culture is crucial.
• Cash flow management is vital for survival.
• Brand storytelling can differentiate your product.
• Learning from mistakes is part of the process.
• Networking and asking questions is key to growth.
• The liquor industry has unique challenges and regulations.
• Passion and willingness to learn are important traits for success.