Scrappy Startups

Scrappy Startups - Interview with Stacy Townsend the founder of Commonform


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In this conversation, Stacy Townsend shares her journey from Washington to Bozeman, her entrepreneurial spirit, and the creation of her jewelry brand, Commonform. She discusses the impact of the show Yellowstone on her business, her leadership style, and the importance of community support in entrepreneurship. Stacy also addresses the challenges she faces as she innovates her product line and emphasizes the significance of happiness and fulfillment in the workplace.

  • Stacy's journey to Bozeman was unexpected but fulfilling.
  • The Bozeman community is supportive of entrepreneurs.
  • Commonform was born out of a passion for jewelry design.
  • The show Yellowstone significantly boosted Commonform's visibility.
  • Leadership involves understanding and supporting your team.
  • Surrounding yourself with other entrepreneurs is invaluable.
  • Hiring for attitude and training for skills is effective.
  • Creating a positive work environment leads to success.
  • Customer education is essential when introducing new products.
  • Stacy is currently navigating challenges in product innovation.
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Scrappy StartupsBy Bill Ruh