In this episode of Scrappy Startups, Bill Ruh interviews Michelle Huie, founder of two startups, Vim and Vigor and ShopDot. Michelle shares her journey from the corporate world to entrepreneurship, discussing the challenges and lessons learned along the way. She emphasizes the importance of identifying problems, creating solutions, and adapting to market feedback. Michelle also highlights the unique value proposition of ShopDot, a platform designed to support small businesses, particularly in the pet industry. The conversation delves into the significance of building a support network, the power of partnerships, and the strategies for scaling a business. Michelle offers valuable insights and advice for aspiring founders, emphasizing the need for self-motivation and a strong mental mindset.

takeaways

• Michelle's journey from corporate to startup was unplanned.
• Identifying problems is crucial for creating successful solutions.
• ShopDot was born out of a need to support service-based businesses.
• Entrepreneurs must navigate the challenges of building a business.
• Having a support network is essential for founders.
• ShopDot's platform helps small businesses sell products effectively.
• Adapting to market feedback is key to product success.
• Scaling a business requires strategic partnerships.
• Founders should focus on bite-sized goals to avoid overwhelm.
• It's important to celebrate wins while pushing forward.