AI promises to save musicians time — but at what cost?

In this episode, we look at the anxiety buried inside each AI opportunity, and how to tell which AI tools will serve your artistry, and which are quietly dulling your humanity.

Not every shiny new AI tool deserves your attention. Musicians can lose something crucial when they lean too hard on automation. “Creative shortcuts” can often lead to homogenous doom-loops of blah.

In a world of instant, infinite slop, your slow, human process might just be your superpower. Let’s explore how to use AI without losing your voice, a deeper sense of meaning, or the joy of simply making things.

Want the AI decision-tree mentioned in this episode? https://www.musicdemo.org/blog/ai-for-musicians

Interested in one-on-one consultation or coaching to navigate the next chapter of your musical life? Hit me up at https://www.musicdemo.org/contact

Want to build your email list with a great lead magnet? https://www.musicdemo.org/list-building

Looking for email ideas to keep your list engaged? https://www.musicdemo.org/blog/email-ideas-for-musicians

Releasing new music soon? Get the “Distribution Checklist Your Distributor Hopes You’ll Never Read”: https://www.musicdemo.org/music-release-checklist

All streaming platforms pay crap. But some crap is crappier than other crap.

 In this episode, I break down how much Spotify, Apple Music, YouTube, and other streaming services actually pay "per stream" (on average) — and why those numbers don’t tell the full story.

We’ll unpack the factors that determine payout rates, the various streaming payment models, and why the “best-paying” platform might not actually be the best place to build momentum.

Most importantly, this episode will help you see where streaming fits (and doesn’t) in your bigger music strategy.

Want to visit DEMO Brazil?

Want to build your email list with a great lead magnet?

Looking for email ideas to keep your list engaged?

About to release new music?

Check out https://www.musicdemo.org/music-release-checklist

Every time a fan clicks something, your link shouldn’t just suggest a destination — it should open a world. Great links build loyalty. Lesser links risk losing attention — sometimes for a moment, sometimes for good.

Most musicians don’t realize they’re quietly sabotaging themselves with the links in their bios, emails, and videos — because what happens after the click usually returns more value to the platforms than to you.

In this episode, I break down 8 smarter ways to link people to your music so you stop bleeding attention and start building momentum.

You’ll learn:

-Why certain “smart link” tools aren’t actually that smart

-How to increase the visual and psychological surface area of your music

-How to improve the fan experience with contextualized links

-And more ways to make every click count

If you’re serious about growing your audience — without burning out on promotion — this is the episode to watch.

Resources mentioned in this episode include:

How to create a Spotify "deep link" - https://youtu.be/CdAUMSQdb2w

Ideas for effective musician lead-magnets: - https://youtu.be/jSeCHnbEegU

About to release new music?

Check out https://www.musicdemo.org/music-release-checklist

Music distribution was supposed to be the great equalizer. Instead, it’s become a source of headaches, hidden fees, broken promises, and disappearing songs. Indie artists are asking: is the system itself broken?

In this episode of Scratch Track, I pull back the curtain on the indie distribution industry I once believed in — from botched metadata and mismatched catalogs to predatory upsells, fake features, Content ID scams, and AI slop clogging the pipes.

We’ll talk about Spotify’s crackdown on artificial streams (and why it disproportionately punishes self-releasing artists), the decline of real customer service, and the uneasy shift toward faceless automation.

You’ll also hear some stories from my own life in distribution, plus four ways to protect your music in case things get even worse. If you’ve ever had a release delayed, pulled down, or outright sabotaged by your distributor, this episode is for you.

About to release some new music?

👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read" → https://www.musicdemo.org/music-release-checklist

Want help brainstorming a great lead magnet for YOUR music?

👉 Get the free list: "25 proven list-building ideas for musicians" -- https://www.musicdemo.org/list-building

Thinking of removing your music from Spotify?

👉 Use our decision-tree first → https://www.musicdemo.org/leave-spotify

Videos referenced in this episode include:

1. "It's not just you: Music streaming is broken now" by Venus Theory : https://youtu.be/plleJ0Zv0Ww?

2. "Which distributor is best for musicians today?" by Jesse Cannon / Musformation: https://youtu.be/ezgk_oMoq_E

Subscribe to Scratch Track for honest conversations about building a fearless music career — without chasing trends, going broke, or burning out.

If you’re sharing "plain" Spotify track links, you’re losing streams.

A Spotify deep link is the smarter way to promote your music: it lets you flex your playlist placements and boost plays for your specific track.

Learn how to create a Spotify deep link that sends fans directly to your song inside a playlist — which leads to more plays, more saves, and a stronger push from the Spotify algorithm.

Deeeeeeeep 🔗: Share one the next time you land a playlist placement!

To see the formula and steps for building a Spotify Deep Link, go to this article on our website: https://www.musicdemo.org/blog/spotify-deep-link

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Want help brainstorming a great lead magnet for YOUR music?

👉 Get the free list: "25 proven list-building ideas for musicians" -- https://www.musicdemo.org/list-building

Thinking of removing your music from Spotify?

👉 Use our decision-tree first → https://www.musicdemo.org/leave-spotify

About to release new music?

👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read" → https://www.musicdemo.org/music-release-checklist

You stare at a blank screen. The cursor blinks. You know you should email your fans… but what the hell do you even write about when you don’t have a new song, tour, or video?

That’s exactly what we’re tackling today. In this episode of Scratch Track, I’ll give you 50 specific email ideas you can send to your fans right now — no album launch required. These prompts are designed to help you stay consistent, nurture real relationships, and turn new fans into lifelong fans who actually stick around (and buy stuff).

Forget “hustle harder” advice. This is about building momentum with small, repeatable wins. And deepening the connection with your audience, week after week.

👉 Inside this episode:

Why musicians neglect their email list

50 quick-hit topics you can email your fans this week

How these emails deepen fan loyalty and drive revenue over time

Stop waiting for your “big moment.” Start writing short, simple emails that connect.

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Want help brainstorming a great lead magnet for YOUR music?

👉 Get the free list: "25 proven list-building ideas for musicians" 

Thinking of removing your music from Spotify?

👉 Use our decision-tree first 

About to release new music?

👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read"

Let's put two real artist newsletters under the microscope for a “music email makeover.” With just a few simple tweaks, these emails could’ve gone from forgettable to fan-building gold.

Unfortunately, they already arrived in my inbox. Too late!

But here's a hypothetical glow-up anyway. Showing you how easy it can be to turn blah into wow. Think of it as a before-and-after makeover show… but with subject lines, story spotlights, and a Jaws cameo.

Want help brainstorming a great lead magnet for YOUR music?

👉 Get the free list: "25 proven list-building ideas for musicians" → https://www.musicdemo.org/list-building

Thinking of removing your music from Spotify?

👉 Use our decision-tree first → https://www.musicdemo.org/leave-spotify

About to release new music?

👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read" → https://www.musicdemo.org/music-release-checklist

Your emails shouldn’t read like random diary entries you toss into the void. They also shouldn't read like the front page of a newspaper. They should feel like treasure maps—leading your fans step by step from curiosity, to caring, to clicking.  

In this episode, we break down the formula behind writing emails that actually get opened, read, and acted on. You’ll learn how to reverse-engineer your fan journey, what most artists get wrong in their subject lines, and why one email isn’t just “one thing” (spoiler: it’s an experience with multiple chapters).  

Whether you’ve got a new single, tour, or merch drop, this system will help you get better results from your inbox empire.  

Want help brainstorming a great lead magnet for YOUR music?  

👉 Get the free list: "25 proven list-building ideas for musicians"  

Thinking of removing your music from Spotify?  

👉 Use our decision-tree first

About to release new music?

👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read" 

And check out the Your Morning Coffee Podcast, a fascinating music news roundup discussion that happens at least weekly. I appeared on episode 262. 

Relying on Instagram likes and algorithm roulette isn’t a music career strategy — it’s a trap. In this episode, we’ll show you how to move your fans off social and onto an email list you actually own. You’ll learn how to create lead magnets that are irresistible to music fans (not just “free downloads”), plus how to set them up so they grow your list automatically. If you want a fanbase you can reach anytime — without begging a platform for reach — this is the system.

Want help brainstorming a great lead magnet for YOUR music?  

Get the free list -- "25 proven list-building ideas for musicians" -- at https://www.musicdemo.org/list-building

Watch the episode on YouTube: https://youtu.be/jSeCHnbEegU

You’re sitting on a marketing goldmine — and you’re probably ignoring it. While social media dangles likes and algorithmic reach, this tool quietly outperforms it… by a lot.

In this episode, I’ll show you the tool you should really be using if you want to turn attention into outcomes, build deeper fan loyalty, and make sure that any important news about your next release, video, or tour won't vanish into the void.

Forget chasing trends — this is about creating direct, lasting connections with the people who already care about your music. And you already have everything you need to start!

🎧 You’ll learn:

-Why most musicians ignore this tool (and how to fix it)

-Stats to prove the real power of this tool

-Tricks to make this tool a regular part of your music marketing mix

If you’re serious about growing your music revenue without burning out, let's get into it! Visit us at https://www.musicdemo.org/