Mind On Media

“Screen-Agers” and Media Consumption Trends

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Topic questions:

  1. ​What are some of the different qualities/ characteristics that today’s new generation of youth (Gen Alpha, born ~2011-2025) possess, particularly in terms of the way they digest/react to/participate in media? How do these differ from previous generations of consumers?

    2. ​

    1. “While Gen A have yet to hit their teens, they have brand influence and purchasing power beyond their years, engaging with brands, toys and products that speak to the future needs of this generation”. How might advertising companies’ efforts be changing to adapt to & target this market?

      2. You can find out more info about AOC, all things media production and media literacy, on our website at aocinc.org. & We hope you join us again for more conscious conservations. Until next time!

      Lagniappe Reads & Resources:

      Understanding Generation Alpha (McCrindle Research 2020)

      Vox - Brands are already marketing to Generation Alpha

      Common Sense Census 2020 - Media Use by Kids Age 0-8 (Key findings pg. 9-13)

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