Mind on Media where we’re always increasing the dialogue around relevant media literacy topics. 

Today we are directing our convo toward our local community members who are interested in becoming producers and reporters of news media as a citizen journalist (for tv, podcast, social media, blog, etc.)

Topic questions:

What’s your perspective on the “Inverted Pyramid Structure” of news journalism & its relevance today? Does it hold tried and true or is it antiquated?

With media bias, inaccurate reporting, and sensationalism seeping into so much online content labeled as “news”,  it can be difficult for the average conscious consumer to trust the people reporting the news. How/where does one begin to establish credibility for his/her own tv or podcast news show which may not yet be well-known or may yet to have a solid reputation in the mind of consumers?

Outro: Outro: You can find out more info about AOC, all things media production and media literacy, on our website at aocinc.org. & We hope you join us again for more conscious conservations. Until next time!

Lagniappe Reads & Resources:

Poynter - Learning from prize-winning journalism

Poynter - You Hate It, You Love It: The Inverted Pyramid

PressBooks - What Makes a Trustworthy News Source?

SchoolTube - How to Start or Improve A School TV News Show

WNYC - DIY Radio Rookies Toolkit

Democracy SOS - Supporting newsrooms in advancing democracy 

Topic questions:

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You can find out more info about AOC, all things media production and media literacy, on our website at aocinc.org. & We hope you join us again for more conscious conservations. Until next time!

Lagniappe Reads & Resources:

Understanding Generation Alpha (McCrindle Research 2020)

Vox - Brands are already marketing to Generation Alpha

Common Sense Census 2020 - Media Use by Kids Age 0-8 (Key findings pg. 9-13)

Technology possesses the huge potential of improving & simplifying our everyday lives. And as companies keep pivoting their products, services & operations online, we recognize more of the digital divide gap that affects our modern-day senior populations (the “young-old” 65-74, middle old “75-85” and oldest “86+)each to varying extents.

Topic Questions:

You can find out more info about AOC, all things media production and media literacy, on our website at aocinc.org. & We hope you join us again for more conscious conservations. Until next time!

Lagniappe Reads & Resources:

Slate - Why Older People Really Eschew Technology

The Guardian - Older people more likely to share fake news on Facebook, study finds

The Guardian - Older users share more misinformation. Your guess why might be wrong.

Easy Tech Seniors - The Ultimate Guide to Teach Tech to Seniors

Today we are taking on the topic of online misinformation and how it has affected and influenced societal culture & behaviors.

Definitions: Misinformation vs. Disinformation

Topic Questions:

You can find out more info about AOC, all things media production and media literacy, on our website at aocinc.org. & We hope you join us again for more conscious conservations. Until next time,

Lagniappe Reads & Resources:

CNET - The Misinformation Pandemic Is Out Of Control, But There's A Fix

Recode - Marjorie Taylor Greene and Big Tech’s never-ending censorship loop

Scientific American - What Will 2022 Bring in the Way of Misinformation on Social Media? 3 Experts Weigh In

Christy and the AOC gang are back with another episode of Mind on Media: Conscious Conversations, always increasing the dialogue around relevant media literacy topics and challenging you to think critically about the realm of media as we know it. In this episode, we’ll be discussing the essential role of journalism within our local community as well as within our society at-large. Join the convo with us today as we discuss what it means (and what it takes) to be a ‘good’ journalist in the modern  age of the Internet & social media.

Guiding questions:

 Thanks for tuning in to our Conscious Conversations. As always, you can find more info for all things media literacy and media production on our website, aocinc.org. We hope you join us for the next episode. Goodbye for now!

Lagniappe reads & resources:

American Press Institute: What makes a good story? https://www.americanpressinstitute.org/journalism-essentials/makes-good-story/

Society of Professional Journalists: To regain trust, journalists should tell our own story https://www.quillmag.com/2018/03/19/journalism-trust-media-rebecca-baker

In this episode, we are deep diving into the topic of data privacy. We’ll be breaking down the concept of your digital footprint and how this footprint can work to your best benefit OR your worst detriment.

Guiding questions:

Lagniappe Reads & Resources:

Rasmussen University

https://www.rasmussen.edu/student-experience/college-life/what-is-digital-footprint/

Your Digital Footprint Matters - Internet Society

https://www.internetsociety.org/tutorials/your-digital-footprint-matters/

Data Privacy at Apple

https://www.apple.com/newsroom/2021/01/data-privacy-day-at-apple-improving-transparency-and-empowering-users/

A continuation of last week’s spin-off conversation when the topic of “Cancel Culture” came up while we were discussing advertising. As usual, we raised more questions than we answered. If you want to give us your take, send us an email.

This past weekend (as of this recording), we watched the Tampa Bay Buccaneers claim victory over the Kansas City Chiefs in Super Bowl 55 &, we did notice quite a few things differently about game time during this unprecedented year. Many companies and brands were hesitant to run ads this year or ‘go big’ with their message at all during the game, unsure of how to hit the right note amid the country’s current crisis. As the world of advertising in general has been shaken by the pandemic, we as media consumers must think more critically about how the industry is shifting to adjust and evolving to meet the need of more new-age consumer habits, lifestyles, values, and challenges as well.

Today we’re continuing our media literacy chat as we deconstruct some interesting Super Bowl ads and discuss the future of the digital advertising industry.

Guiding questions:

Lagniappe Reads & resources:

Super Bowl Ads playlist

https://www.youtube.com/playlist?list=PLzNmt6M2q1bjXMaWYm8QIhqrrfuhOz5t3

Super Bowl Marketing 101 https://www.google.com/amp/s/www.martechadvisor.com/articles/marketing-automation-2/best-super-bowl-marketing-ideas/

7 Predictions about the Future of Advertising https://blog.adobe.com/en/publish/2017/09/11/predictions-on-the-future-of-advertising-exb.html

The Future of Advertising: The Next 10 Years https://voluum.com/blog/future-of-advertising/

We’re back with another episode of Mind on Media: Conscious Conversations, where we are always increasing the dialogue around relevant media literacy topics and challenging you to think critically about the realm of media as you, or I, know it.

You may recall on our last episode we deep dived into conversation around digital media advertising. Well we quickly recognized that it’s a very faceted topic to cover all in one segment, so we’re coming back to you with more advertising talk, but this time as it relates to our nation’s youth demographic.

Guiding questions:

What makes an ad for kids successful?

How are advertising techniques toward youth changing/evolving?

How can I teach my kids/students about advertising?

Some Lagniappe reads & resources:

Advertising: how it influences children and teenagers

4 Ways Ads Target Kids, and What to Do About It

It’s Christy with the rest of the AOC gang and today we are chatting about all things digital media advertising. Why should you care about media advertising? Well, digital marketing experts have estimated that most Americans in 2020 were exposed to around 4,000 to 10,000 ads each day (Forbes). With more companies stepping up their digital advertising game and becoming more strategic in their delivery, some Americans aren’t sure how to actually detect when they’re encountering media ads or know what factors determine the ads they see. Join the convo with AOC today as we respond to some of the most commonly Googled questions about digital media advertising.

Just a few Lagniappe reads & resources:

Superbowl ads changing due to pandemic ~2min

Apple vs. Facebook: The Ad Privacy Battle ~6min

Advertorials and Native Advertising ~5min

Brand boycott: What’s the future of ads on social media? ~9min

7 Predictions About the Future of Advertising - Adobe

Warning! This episode does contain bleeped profanity! Tune out if the suggestion of questionable language is offensive to you!