Marketers Drinking Beer

Screen Time and Digital Wellbeing – Episode 002


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0:55 – The gang kicks things off with some introductions.
Once again your co-hosts are:

* Paul Gannon, CEO of Thoughtcast Media Video Marketing
* Dave Martin, Director of Marketing at the American College of Radiology
* Patrick Dorsey, Executive Vice President of Marketing at Impexium
* Tom Lehman, President of Lehman Reports

04:22 – In this week’s Wort on the Street segment, in which each host brings a couple hot topics to the table:

*  YouTube is offering influencers big money to stay on their platform.
* Google Adwords becomes Google Ads, and introduces Smart Campaigns to help streamline the creation of complete campaigns, from ad to landing page.
* A law firm sues Yelp over some reviews they received. Spoiler: Case makes it’s way to the California Supreme court, and loses.
* Artists make use of augmented reality to “add” their artwork alongside Jackson Pollock works at MoMA.
* In celebrations of the 10th anniversary of the App Store, WSJ republishes it’s interview with Steve Jobs. In a similar fashion, Popular Science suggests it’s time to delete most of your apps.
* Amazons AI-powered camera can be used to detect nearby bears, and has some other useful applications too.
* California passed its own mini-GDPR designed to protect data privacy, which leads to a brainstorm on the larger implications of such legislation on marketing.
* Leveraging voice control and digital assistants for marketing purposes, and schema.org releases new speakable markup.
* Podcast revenues are soaring, as reported by SEjournal.
* And Adidas is courting influencers with personalized outdoor advertising.


 
26: 00 – This episode’s featured beer is introduced in the Tasting Room segment.
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