In episode #007 of

Marketers Drinking Beer, we’re talking about:

Reevaluating your brand and its culture

* Adding structure to your marketing team Hubspot’s “5 Marketing Channels to Focus on in 2019”: https://blog.hubspot.com/marketing/marketing-channels

* The challenges Spotify faced with their rapid growth, and how they structured their teams to overcome them: https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/

* Working with Terrorists, and how to help employees reach their full potential

The featured beer of this episode is:

Raised by Wolves, a

dry-hopped IPA from Right Proper Brewing, located in our home of Washington

D.C.

Juicy, Hoppy, Fruity. A medium-bodied, aromatic, dry-hopped pale ale.

Not quite an India pale ale, nor a typical American pale ale, we brew Raised by

Wolves to highlight the rich flavors and aromas of hops rather than their

bitterness. This beer has aromas reminiscent of lush tropical, citrus and stone

fruits with a juicy body that you can sink your teeth into.

http://www.rightproperbrewing.com/what-we-do

Paul Gannon, Dave Martin, and Patrick Dorsey return for a new installment of Marketers Drinking Beer, from a brand new location!

This week we’re drinking Sierra Nevada’s Southern Gothic, an unfiltered pilsner: https://sierranevada.com/beer/southern-gothic/

The co-hosts share what they’ve been up to since the last episode, and dive deep into Zazzle Media’s State of Content Marketing survey: https://blog.hubspot.com/marketing/state-of-content-marketing-infographic

We also take a look the content types that B2B marketers are most bullish about: https://www.marketingprofs.com/charts/2018/40899/the-b2b-content-types-marketers-are-most-bullish-about

Episode 003 of Marketers Drinking Beer was filmed LIVE from The Limerick Pub.

On this episode of Marketers Drinking Beer, we discuss new conversational display ads from AdLingo,  LinkedIn algorithm changes, the secret to WeWork’s rapid growth, some of the guys’ favorite new tools, and how Google is bait-and-switching content creators. All this and more on the latest Marketers Drinking Beer.

This episode’s hosts are:

* Paul Gannon, CEO of Thoughtcast Media Marketing

* Dave Martin, Director of Marketing at the American College of Radiology

* Patrick Dorsey, Executive Vice President of Marketing at Impexium

7:55 – Before getting to Wort on the street, we welcomed on Tom Stanton, co-owner of The Limerick Pub, where we’ve recorded our last four shows.

Tom explains how, after being in business over 7 years, they are renewing their focus on digital marketing, in particular social, to grow their customer base. Tom also shares a fun way he’s getting existing customers to spend time on their website, and explore all their offerings in the process.

19:25 – In this week’s Wort on the Street, the segment during which we discuss hot news from the marketing world, we cover:

* Adobe brings major updates to Creative Cloud 2019, as well as the release of Premiere Rush, and others

* Google launches Conversational Ads with AdLingo

* 8 Growth-Marketing Lessons From WeWork’s Rapid Rise

* “The Robin Hood of Algorithms”: Why LinkedIn’s New Feed Could Be a Game Changer for Marketers

* Why Nebraska’s “Honestly We’re Not For Everyone” Tourism Campaign Is Working

* 10 Strategies to Promote Positive Customer Reviews for Your Brand or Business

* [SURVEY] What Annoys Audiences the Most About Marketing Emails

* Now every marketer is an app developer — even if they don’t know it

* 27 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy

41:22 –  In this episode’s Head to Head, the segment in which we deep dive into a single topic, the panel discusses a recent talk given by Rand Fishkin, at Brighton SEO Conference, about Google’s Trojan horse strategy that’s gotten content creators to provide Google with free content, while depriving them of clicks – particularly on mobile.

Here is that presentation:

52:20 – In the Tool Keg, where each host shares one of the favorite new marketing tools:

* Paul shares the

Episode 003 of Marketers Drinking Beer was filmed LIVE from The Limerick Pub.

On this episode of Marketers Drinking Beer, filmed live from The Limerick Pub in Wheaton, MD, the panel of co-hosts discuss Adobe’s acquisition of Marketo, influencer marketing with Pintrest, Salesforce’s new voice solution for conversational CRM, and whether content is still king, or if we need to transcend storytelling, and focus more broadly on Customer Experience (CX).

Jennifer Rogers, co-founder of Brawling Bear Brewing, also stopped by with two beers:

 

See Brawling Bear’s Full Selection of Beers | Where to Buy Brawling Bear Beer

 

1:15 – Introductions:

Tom Lehman was touring Europe, so Paul Gannon, David Martin, and Patrick Dorsey were joined by special guest, Kirstin Crane of Crane Concepts.

Kirstin’s marketing experience spans more than 20 years, and includes strategic marketing, advertising and social media, to content development, digital marketing, event planning and graphic design.

She serves clients in a variety of markets, including information technology, education, energy, federal, state and local governments, healthcare, publishing and travel.

4:38 – The co-hosts then welcome Jennifer Rogers of Brawling Bear.

Jenn Rogers is Co-Owner and Co-Founder of Brawling Bear Brewing. Started in late 2016 with a dream for accessible, drinkable, craft beer that everyone could enjoy, Brawling Bear now manufactures and distributes their craft beer in the state of Maryland.

When Jenn isn’t hustling the Bear, you will find her filing reports to the “man”, developing new recipes, and working as the in-house graphic designer!

Before this, Jenn was a Vice President of a food and beverage company where she directed the activities of the manufacturing facility. In her spare time she enjoys backyard brewing, mountains, hiking, and road tripping with her husband, Marquette, and their twins.

13:55 – In this episode’s Wort on the Street segment, in which each host brings a couple hot topics from the marketing world to the table:

* Salesforce launches Einstein Voice for ‘conversational CRM’

* Pinterest launches Marketing Partners program for Influencers

* Adobe acquires Marketo

* The effectiveness of Nike’s Colin Kaepernick campaign

* YouTube is replacing textbooks in classrooms across America

* Fortnite’s wild success

* The value of remarketing lists

* Going back to basics with newsletter best practices

 

32:49 – The results for last episode’s poll are discussed, and a new poll topic is announced:

Last month we asked if you use chatbots:

This month we’re asking, “more hops or less hops?”

 

37:20 – In this episode’s Head to Head, a segment we use to explore a single topic in depth, we discuss whether content is still king, or if a broader focus on Customer Experience (CX) is warranted.

 

Coming Up…

You can learn how to attend the next live broadcast, both online and in-person, here:

https://www.facebook.com/marketersdrinkingbeer/events

Don’t forget to follow us on Facebook for more ways to interact with the show.

You can now listen to the audio-only versions of the show on Apple Podcasts, Stitcher, Spotify, Google Podcasts,

We’re still working on improving the video and audio of our broadcasts and recordings. Thanks for bearing with us.

Episode 003 of Marketers Drinking Beer was filmed LIVE from The Limerick Pub.

This episode’s featured beers are brewed by Waredaca Brewing Co.

See Waredaca’s Full Selection of Beers | Where to Buy Waredaca Beer

This episode’s co-hosts are, once again:

* Paul Gannon, CEO of Thoughtcast Media Video Marketing

* Dave Martin, Director of Marketing at the American College of Radiology

* Tom Lehman, President of Lehman Reports

* Patrick Dorsey, Executive Vice President of Marketing at Impexium

01:34 – Introductions

Dave has kicked things off at his new job by focusing on how his marketing department is currently operating, and the processes behind it.

Tom published his big AMS study in July, and is actively working on a business plan for a new venture in a trillion dollar industry.

Patrick recently launched phase one of his website redesign, and had a successful trip to ASAE Annual 2018.

And Paul just returned from shooting a mini-documentary for a manufacturing company in Kansas.

05:25 – The co-hosts also welcome their special guest, Brett Snyder of Waredaca Brewing Co.

Brett Snyder is the co-founder of Waredaca Brewing Co., located in Laytonsville, Maryland. He shares Waredaca’s story of how they got started, and how they fit into the broader Maryland brewing ecosystem.

Brett then introduces White Flag, their Belgian Wit with Thai basil, as well as their soon-to-be-released (Aug. 30) take on a Marzen festbier, Camptoberfest. (See their full section of beers, and where to find them.)

The co-hosts try both these beers for the first time, and share their opinions.

22:00 – In this week’s Wort on the Street segment, in which each host brings a couple hot topics to the table:

* Jeff Bezos has banned Powerpoint in executive meetings.

* Smart Assistants are confirmed to be influencing purchasing decisions.

* Humor is a powerful tool when it comes to marketing and advertising, but sometimes the joke doesn’t land.

* Hubspot announces a ton of new products and features at Inbound 2018.

* New Breed Marketing declares the Marketing Funnel dead, and proposes the Marketing Flywheel.

*

If you want to follow along for future episodes, be sure to Like and Follow us on Facebook.

Please excuse the video latency on this episode of Marketers Drinking Beer. If you prefer, you can consume this episode in podcast form, using the media player on this page, or by subscribing to Marketers Drinking Beer on your favorite podcast app. Enjoy!

0:55 – The gang kicks things off with some introductions.

Once again your co-hosts are:

* Paul Gannon, CEO of Thoughtcast Media Video Marketing

* Dave Martin, Director of Marketing at the American College of Radiology

* Patrick Dorsey, Executive Vice President of Marketing at Impexium

* Tom Lehman, President of Lehman Reports

04:22 – In this week’s Wort on the Street segment, in which each host brings a couple hot topics to the table:

*  YouTube is offering influencers big money to stay on their platform.

* Google Adwords becomes Google Ads, and introduces Smart Campaigns to help streamline the creation of complete campaigns, from ad to landing page.

* A law firm sues Yelp over some reviews they received. Spoiler: Case makes it’s way to the California Supreme court, and loses.

* Artists make use of augmented reality to “add” their artwork alongside Jackson Pollock works at MoMA.

* In celebrations of the 10th anniversary of the App Store, WSJ republishes it’s interview with Steve Jobs. In a similar fashion, Popular Science suggests it’s time to delete most of your apps.

* Amazons AI-powered camera can be used to detect nearby bears, and has some other useful applications too.

* California passed its own mini-GDPR designed to protect data privacy, which leads to a brainstorm on the larger implications of such legislation on marketing.

* Leveraging voice control and digital assistants for marketing purposes, and schema.org releases new speakable markup.

* Podcast revenues are soaring, as reported by SEjournal.

* And Adidas is courting influencers with personalized outdoor advertising.

 

26: 00 – This episode’s featured beer is introduced in the Tasting Room segment.

Welcome to Marketers Drinking Beer!

If you want to follow along for future episodes, be sure to Like and Follow us on Facebook.

In our pilot episode, we did things a little differently, as we actively figured out our show format.

For one, we sample two different beers, something we decided to scrap in favor of sampling a single beer, so it could be fully appreciated. Nonetheless, it was fun pitting two beers local to the DC-area against one another in our taste test.

You’ll also quickly notice that the audio quality is far below our desired standard, something we quickly rectified for Episode 002. While the audio isn’t ideal, the conversation is excellent, and we hope you enjoy this early look at the show!

 

00:55 – Things start off with an introduction to our regular cast of co-hosts:

* Paul Gannon, CEO of Thoughtcast Media Video Marketing

* Dave Martin, Director of Marketing at the American College of Radiology

* Patrick Dorsey, Executive Vice President of Marketing at Impexium

* Tom Lehman, President of Lehman Reports

 

04:50 – The gang then starts discussing the first marketing topic of the evening: Will artificial intelligence ever replace marketers in the workplace?

Our introduction to the topics come from the CNBC article, Marketing Will Never Be Done By Robots.

Dave comes out the gate with strong position on AI, saying it’s only a matter of time before almost everything gets automated.

Patrick has a more humanist view on the subject, claiming AI will never really be able to replicate human emotion.

And Tom is somewhat suspicious of both views.

The conversation sways to the automation of reporting, and how tools like Automated Insights are freeing up time previously spent generating reports, before leading to a deeper conversation of the role of emotion in marketing to B2C and B2B audiences, and the difference between the two.

 

21:02 – From there, we get to know the co-hosts a little better by discussing what they’ve been up to lately in their work.

* Dave Martin is getting comfortable in his new role as Director of Marketing

* Patrick Dorsey is prioritizing marketing technologies and tactics

* Tom Lehman shares insights into his upcoming Industry Report

* And Paul Gannon is scaling video testimonial production on an international level

30:15 – Tom goes on to share an interesting article from eMarketer, How to Transform into a Modern Marketing Department, which asks the question, “what marketing activities should you bring/retain in-house vs. what do you outsource?” This leads to an in-depth discussion with many differing points, perspectives, and begs additional questions.

45:07 – Finally, the panel takes a question from the audience: “What are one or two of the most important practices for establishing authority and building a brand online?”